12:00 p.m. – 1:00 p.m. ET
Video has seamlessly made its way across screens and devices, and advertisers need to hang up last year’s strategies and quickly adjust their budgets to meet consumers where they are. No one could have imagined that consumers would be watching 360-degree videos on their smartphones every day, or just how large of a role live video would play in brands’ digital strategies. This year, more than ever, mobile is all about video.
Findings from a new global research study into consumer behaviour and industry analysis show how video viewing has increased significantly on mobile devices and what advertisers and publishers need to know to make the most of mobile video in 2017.
Who Should Attend
Agencies, brands and marketers looking to make the most of their advertising spend while increasing engagement with mobile and video strategies.
Director of Research, AOL Canada
With 20 years of experience in media research and web analytics, Andrew directs all research initiatives in conjunction with the sales, content and marketing groups at AOL Canada. As the Director of Research, he holds the insights and dashboard to support AOL properties including AOL.ca, Huffingtonpost.ca, TechCrunch, Advertising.com, and more. Prior to AOL Canada, Andrew spent 10+ years leading digital and analytics teams for Canwest and Postmedia Network, and has been actively involved in the IAB Research Council and comScore Research Advisory Committee. From competitive intelligence to market insights to data analysis, Andrew covers all ground to steer strategy and move the business ahead. And he does so, passionately.
Pamela Turner ,
Video and Mobile Sales Lead, AOL
Pamela helps brands and marketers achieve their goals through utilization of online video and mobile. Prior to AOL, Pamela held various roles in the advertising industry at Microsoft Canada, BMW Group and OMD Canada. She is a graduate of University of Windsor.