The evolution of TV with Twitter

TV and Twitter, Watch What's Happening

December 7, 2017
12:00 p.m. – 1:00 p.m. ET
Members: Free
Non-members: $30

Twitter / Twitter Canada

Overview

Be a part of what’s happening on TV. With clear benefits to consumers, broadcasters, and brands alike, everyone wins when Twitter is part of the marketing mix.
Description:

There’s nothing like sitting back and immersing yourself in another world. For Canadians, watching the big screen is about routine, relaxation, and unmissable moments — those big events you HAVE to see live, whether that’s the GoT finale (‎#GameOfThrones), the Stanley Cup (‎#StanleyCup) playoffs, or the Oscars flub (‎#Oscars). According to eMarketer, over 9/10 Canadians watch TV in an average week. Even among millennials (who lead the cord-cutting “revolution”), the vast majority watch TV each week.

TV and movies are the number-one interest for Canadian Twitter users, so it makes sense that it’s a significant focus for their Twitter activity. Twitter gives Canadians a better sense of what’s happening in TV land and adds its own unique, complementary benefits to the experience.

Attend this webinar, featuring Alyson Gausby, head of research at Twitter Canada, to find out how to harness the power of TV and Twitter together to extend the reach, influence and impact of your TV ad buy. 

Who Should Attend

  • Media planners
  • Media buyers
  • TV buyers (all at media agencies)
  • Creative agencies
  • Brand marketers (marketing manager, senior marketing manager, director and VP level) 

Speaker

Alyson Gausby
Head of Research
TWITTER CANADA

As the head of research at Twitter Canada, Alyson Gausby is responsible for translating consumer intelligence and data into learnings that are not only insightful for brands, but speak to the future of Canada’s ever-evolving digital ecosystem. Prior to her appointment at Twitter, Alyson was Consumer Insights Lead at AOL and Microsoft, as well as an Associate Director, brand & advertising research, with leading market research firm Ipsos in the UK.