12:00 p.m. – 1:00 p.m. ET
Non-member: $ 30.00
Today’s booming marketplace of branded content executions has put measurement in the spotlight. Time shifted viewing, cross -platform consumption, and an increased battle for consumer attention has brought more questions than answers to today’s marketers. The impact of these branded entertainment dollars affects more than the marketers - agencies, television networks, digital/traditional publishers, social networks, film studios, music companies, and content owners all have a stake in this booming industry.
This webinar will provide a deeper background into today’s changing industry of branded executions and uncover the expertise of comScore’s branded content analysis including 12+ years of ongoing research and development, a data library of over 10,000 individual telecasts, and a unique measure of Media Value matched to a second-by-second video audience.
Who Should Attend
Stakeholders that touch branded executions from the following groups:
- Agencies – AOR, Traditional, Sports Marketing, In-Houise, Entertainment
- Networks – National, Regional, Sports, OTT
- Advertiser/Brand Marketers
- Digital and Traditional Publishers – Magazines, Digital Only, Technology
- Content Owners – Teams, Leagues, Properties, Programmers, E-Sports
- Social Networks – Facebook, Instagram, Twitter, YouTube, SnapChat
- Film Studios
- Music Companies
- Public Relations agencies
SPORTS & BRANDED ENTERTAINMENT
Gary Warech has spent his entire career working hands-on with brands leveraging consumer information and research, giving him unique insight into the advertising and media industries. His experiences include working within the TV, digital, data, sports and corporate marketing areas throughout the advertising ecosystem.
As SVP, Advertiser, Sports & Branded Entertainment, Gary shares comScore’s services with the advertiser marketplace, focusing on branded content measurement and sports valuation, helping stakeholders drive revenue in a complex and evolving media landscape.
Gary brings more than 25 years of corporate and sports marketing, sales, agency, market research and digital experience—both domestically and internationally—to his role at comScore. Prior to comScore, Gary served as SVP, Advertiser, Sports & Branded Entertainment Rentrak and Vice President, Business Development and Partnerships at Experian Marketing Services.
When he’s not crafting innovative solutions for clients, Gary can be found spending time with his family at his home in New Jersey. An avid sports fan, Gary enjoys coaching youth basketball and bass fishing.