Customer Insights & Analytics Council

Customer Insights & Analytics Council

Mandate

The Customer Insights and Analytics Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions.


Elevator Pitch

All marketing decisions require information. The Customer Insights & Analytics Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.


Core Focus Areas

  • Data
  • Analytics measurement
  • Marketing integration
  • Operations
  • Tools/technologies

Council Members

  Name Title Company
       
  Evan Wood - Chair Senior Vice-President, Marketing & Custom Services Environics Analytics
  Scot Riches - Vice-Chair Chief CRM Officer RI
  Matt Anstett Director, Data and Analytics Inbox Marketer
  Peter Farfaras Senior Director, Strategy & Business Development Nlogic
  Arlene Kim Market Research Manager CAA South Central Ontario
  Ersegun Kocoglu Founder & CMO Market Me Consultancy
  Edward Lee VP North American Operations & Business Intelligence The Exchange Lab
  Roland Merbis Director, Customer Insights & Analytics Scotiabank
  Teilo Moore Senior Manager, Strategy & Analytics Canadian Red Cross
  Tony Singh Team Lead Google
  Jesse Wolfson Associate Vice President, Enterprise Customer Data & Analytics TD Bank