Customer Insights & Analytics Council

Customer Insights & Analytics Council


The Customer Insights and Analytics Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions.

Elevator Pitch

All marketing decisions require information. The Customer Insights & Analytics Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.

Core Focus Areas

  • Data
  • Analytics measurement
  • Marketing integration
  • Operations
  • Tools/technologies

Council Members 2018-19

  Name Title Company
  Scot Riches: Chair Chief CRM Officer RI
  Peter Farfaras: Vice-Chair Senior Director, Strategy & Business Development Nlogic
  Evan Wood: Past Chair Chief Sales and Marketing Officer Environics Analytics
  Behzad Ghotb Strategy & Insights Lead (Marketing) Google
  Christina Flint    Senior Manager, Global Targeted Marketing Strategy Scotiabank
  Colleen Preisner VP of Client Fulfillment  Inbox Marketer
  Ersegun Kocoglu Founder & CMO Market Me Consultancy
  Julie Anne Philip Director, Analytics


  Patricia Bosch Director, Client Strategy & Creative Solutions Pelmorex Corp.
  Richard Nestor  Associate Vice President TD
  Roy Gonsalves   SVP, Client Development Delvinia
  Shawn Bloom    Vice President, CRM & Loyalty    Sobeys
  Stuart Shapiro  Director Insights Planning & Portfolio  Corby Spirit & Wine Limited