Insights Council

Mandate

The CMA Insights Council provides thought leadership to Canadian marketers about leveraging data, analytics and consumer insights to improve business decision-making.


Elevator Pitch

All marketing decisions require information. The Customer Insights & Analytics Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.


Core Focus Areas

  • Data
  • Analytics measurement
  • Marketing integration
  • Operations
  • Tools/technologies

Council Members 2018-19

  Name Title Company
       
  Scot Riches: Chair Chief CRM Officer RI
  Peter Farfaras: Vice-Chair Senior Director, Strategy & Business Development Nlogic
  Evan Wood: Past Chair Chief Sales and Marketing Officer Environics Analytics
  Behzad Ghotb Strategy & Insights Lead (Marketing) Google
  Christina Flint    Senior Manager, Global Targeted Marketing Strategy Scotiabank
  Colleen Preisner VP of Client Fulfillment  Inbox Marketer
  Ersegun Kocoglu Founder & CMO Market Me Consultancy
  Julie Anne Philip Director, Insights & Analytics, Canada Mondelez
  Patricia Bosch Director, Client Strategy & Creative Solutions Pelmorex Corp.
  Richard Nestor  Associate Vice President TD
  Roy Gonsalves   SVP, Client Development Delvinia
  Shawn Bloom    Vice President, CRM & Loyalty    Sobeys
  Stuart Shapiro  Director Insights Planning & Portfolio  Corby Spirit & Wine Limited