Insights Council


The CMA Insights Council provides thought leadership to Canadian marketers about leveraging data, analytics and consumer insights to improve business decision-making.

Elevator Pitch

All marketing decisions require information. The Customer Insights & Analytics Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.

Core Focus Areas

  • Data
  • Analytics measurement
  • Marketing integration
  • Operations
  • Tools/technologies

Council Members 2019-20

  Name Title Company
  Scot Riches, CM:
Chief CRM Officer RI
  Peter Farfaras, CM:
Senior Director, Enterprise Commercial Development Nlogic
  Andre Beadle Digital Marketing Manager Rogers Communications
  Anik Karimjee Principal Rank Research Group Inc.
  Ersegun Kocoglu, CM Founder & CMO Market Me Consultancy
  Evan Wood, CM Chief Sales and Marketing Officer Environics Analytics
  Gillian MacPherson Vice President, Data, Digital Strategy & Product Epsilon
  Julie Anne Philip, CM Director, Insights & Analytics Mondelez
  Miki Velemirovich President The Cargo Agency
  Mo Dezyanian President Empathy Inc.
  Richard Nestor  Associate Vice President TD
  Roy Gonsalves   SVP, Client Development Delvinia
  Stuart Shapiro, CM Director Insights Planning & Portfolio Corby Spirit & Wine Limited
  Vinayak Madappa Managing Director, Data & Analytics Strategy Hub PwC


Tags: Insights, Analytics, Thought Leadership, data