Insights Council


The CMA Insights Council provides thought leadership to Canadian marketers about leveraging data, analytics and consumer insights to improve business decision-making.

Elevator Pitch

All marketing decisions require information. The Customer Insights & Analytics Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.

Core Focus Areas

  • Data
  • Analytics measurement
  • Marketing integration
  • Operations
  • Tools/technologies

Council Members 2020-21

  Name Title Company
  Scot Riches, CM  
Chief CRM Officer RI
  Peter Farfaras, CM
Senior Director, Strategy & Business Development Nlogic
  Andre Beadle Digital Marketing Manager Rogers Communications
  Anna Conte Associate Director, Human Insights Clorox
  Mo Dezyanian President Empathy Inc
  Roy Gonsalves SVP, Client Development Delvinia
  Finhas Jhaveri Marketing Manager, Digital Acquisition HSBC Bank Canada
  Ersegun Kocoglu, CM Founder & CMO Market Me Canada Inc.
  Edward Li Director, Business Banking CIBC
Andrea Longman, CM Director, Account Management Environics Analytics
  Gillian MacPherson Vice President, Data, Digital Strategy & Product Epsilon
  Richard Nestor Associate Vice President TD
  Stuart Shapiro, CM Director, Insights Planning & Portfolio Corby Spirit & Wine Limited
  Emma Warrillow Chief DiGGer Data Insight Group Inc. (DiG)
  Meredith Williams Strategic Account Manager - Performance Advertising Amazon
  Heidi Wilson, CM VP, Syndicated Financial Services Ipsos


Tags: Insights, Analytics, Thought Leadership, data