Insights Council


The CMA Insights Council provides thought leadership to Canadian marketers about leveraging data, analytics and consumer insights to improve business decision-making.

Elevator Pitch

All marketing decisions require information. The Customer Insights & Analytics Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.

Core Focus Areas

  • Data
  • Analytics measurement
  • Marketing integration
  • Operations
  • Tools/technologies

Council Members 2019-20

  Name Title Company
  Scot Riches: Chair Chief CRM Officer RI
  Peter Farfaras: Vice-Chair Senior Director, Strategy & Business Development Nlogic
  Andre Beadle Digital Marketing Manager Rogers Communications
  Anik Karimjee Principal Rank Research Group Inc.
  Ersegun Kocoglu Founder & CMO Market Me Consultancy
  Evan Wood
Chief Sales and Marketing Officer Environics Analytics
  Gillian MacPherson Vice President, Data, Digital Strategy & Product Epsilon
  Julie Anne Philip Director, Insights & Analytics Mondelez
  Miki Velemirovich President The Cargo Agency
  Mo Dezyanian President Empathy Inc.
  Richard Nestor  Associate Vice President TD
  Roy Gonsalves   SVP, Client Development Delvinia
  Stuart Shapiro Director Insights Planning & Portfolio Corby Spirit & Wine Limited
  Vinayak Madappa Managing Director, Data & Analytics Strategy Hub PwC


Tags: Insights, Analytics, Thought Leadership, data