Customer Insights & Analytics Council

Customer Insights & Analytics Council


The Customer Insights and Analytics Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions.

Elevator Pitch

All marketing decisions require information. The Customer Insights & Analytics Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.

Core Focus Areas

  • Data
  • Analytics measurement
  • Marketing integration
  • Operations
  • Tools/technologies

Council Members

  Name Title Company
  Evan Wood - Chair Senior Vice-President, Marketing & Custom Services Environics Analytics
  Matt Anstett Sr. Manager, Strategy & Analytics Inbox Marketer
  Arlene Kim Market Research Manager CAA South Central Ontario
  Edward Lee VP North American Operations & Business Intelligence The Exchange Lab
  Olivia Lorrimer Insights & Analytics Director Bond Brand Loyalty
  Roland Merbis Director, Customer Insights & Analytics Scotiabank
  Teilo Moore Senior Manager, Strategy & Analytics Canadian Red Cross
  Scot Riches Chief CRM Officer RI
  Jesse Wolfson Associate Vice President, Enterprise Customer Data & Analytics TD Bank