B2B Council

B2B Council

Mandate

The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.


Elevator Pitch

The B2B Council is the voice of B2B in the CMA - it was created by B2B marketers for B2B marketers.


Core Focus Areas

  • Measurement / ROI
  • Sales and marketing integration
  • Digital marketing
  • Social media for B2B
  • Inbound / outbound marketing
  • Field marketing
  • Sales enablement/readiness
  • Demand creation/lead generation / lead nurturing
  • Technology roadmap (marketing automation platform, BI, content, data, CRM)
  • Website conversion and content optimization
  • Product marketing
  • Channel marketing

Council Members 2017-18

  Name Title Company
       
  Andrew Au Co-Founder & President Intercept Group North America
  Stacey Cummings: Vice-Chair Manager, Demand Generation Purolator
  Christina Dong Executive VP Quiet Light Communications
  Janine Allen SVP, GM & Partner Kaiser Lachance Communications
  Jeff Lancaster North America Agency Lead LinkedIn
  Karen Nguyen Sr. Director, National Enterprise
Channel Marketing & Sales
Enablement
Rogers
  Mary Cochrane Director, Enterprise Marketing Canada Post
  Nancy Mancini Principal Consultant Marcom Blueprints Inc.
  Nick Taylor Senior Director, New Revenue -
Strategic Initiatives
Princess Margaret Cancer Foundation
  Paul Engels Vice President Authentic Web
  Robert Wyatt Business Services Director Optima Communications
International Inc.
  Scott Armstrong Partner Brainrider