B2B Council


The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing & networking opportunities.

Elevator Pitch

The B2B Council is the voice of B2B in the CMA - it was created by B2B marketers for B2B marketers.

Core Focus Areas

  • Measurement / ROI
  • Sales and marketing integration
  • Digital marketing
  • Social media for B2B
  • Inbound / outbound marketing
  • Field marketing
  • Sales enablement/readiness
  • Demand creation/lead generation / lead nurturing
  • Technology roadmap (marketing automation platform, BI, content, data, CRM)
  • Website conversion and content optimization
  • Product marketing
  • Channel marketing

Council Members 2019-20

  Name Title Company
  Andrew Au, CM: Chair Co-Founder & President Intercept Group North America
  Jeff Lancaster: Vice-Chair
North America Agency Lead Manager, Demand Generation LinkedIn
Amanda Fickling Vice President, Marketing Great West Life
  Dhaval Vediya Senior Manager, Marketing Solutions and Client Offers CIBC
  Janine Allen, CM SVP, GM & Partner Kaiser Lachance Communications
  Karen Nguyen Senior Director, Wireless Marketing Rogers
Lesley Gunn Head of Marketing Connor, Clark, & Lun Financial Group
  Marcello Gortana Executive Director Tennis Inc.
  Nancy Mancini, CM Principal Consultant Marcom Blueprints Inc.
  Robert Wyatt, CM Business Services Director Optima Communications
International Inc.
  Stacey Cummings, CM Senior Manager, Customer Solutions Purolator
  Steve Lendt Director, Engagement and Analytics Motum B2B

Tags: B2B, thought leadership, volunteer, marketing, leader, business-to-business