The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing & networking opportunities.
The B2B Council is the voice of B2B in the CMA - it was created by B2B marketers for B2B marketers.
|Andrew Au: Chair||Co-Founder & President||Intercept Group North America|
|Amanda Fickling||Vice President, Marketing||Great West Life|
|Jeff Lancaster: Vice-Chair
||North America Agency Lead Manager, Demand Generation|
|Dhaval Vediya||Senior Manager, Marketing Solutions and Client Offers||CIBC|
|Janine Allen||SVP, GM & Partner||Kaiser Lachance Communications|
|Karen Nguyen||Senior Director, Wireless Marketing||Rogers|
|Kris McGlone||Director of Demand Generation||Salesforce|
|Lesley Gunn||Director, Marketing||PwC|
|Marcello Gortana||Executive Director||Tennis Inc.|
|Nancy Mancini||Principal Consultant||Marcom Blueprints Inc.|
|Robert Wyatt||Business Services Director||Optima Communications
|Stacey Cummings||Senior Manager, Customer Solutions||Purolator|
|Steve Lendt||Director, Engagement and Analytics||Motum B2B|
Hear from leading B2B thought leaders about some key topics in B2B Marketing and learn more at our upcoming CMAb2b event covering everything from trends, technology tools, content marketing and sales … more
Three facts should concern Canadian technology companies and their investors:
Canada has not produced a single Unicorn* company since 2015 (*enterprises with valuation > $1 bn)
Canada’ … more
CMA’s B2B Council has rounded up some interesting articles, trends and insights from the B2B industry.
The power of storytelling in business Good storytelling helps people better … more