The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
The B2B Council is the voice of B2B in the CMA - it was created by B2B marketers for B2B marketers.
|Andrew Au: Chair||Co-Founder & President||Intercept Group North America|
|Manager, Demand Generation||Purolator|
|Christina Dong||Executive VP||Quiet Light Communications|
|Janine Allen||SVP, GM & Partner||Kaiser Lachance Communications|
|Jeff Lancaster||North America Agency Lead|
|Karen Nguyen||Sr. Director, National Enterprise
Channel Marketing & Sales
|Kobi Gulersen||Head of B2B, Partner & Product Marketing||Mastercard|
|Mary Cochrane||Director, Enterprise Marketing||Canada Post|
|Nancy Mancini||Principal Consultant||Marcom Blueprints Inc.|
|Nick Taylor||Senior Director, New Revenue -
|Princess Margaret Cancer Foundation|
|Paul Engels||Vice President||Authentic Web|
|Robert Wyatt||Business Services Director||Optima Communications
The Big Idea:
The traditional go-to-market strategy has commonly included, as its cornerstone, the 4Ps of marketing – product, price, place and promotion. However, today’s … more
*Updated October 30, 2018.
By Cristina Onosé, Director, Government Relations at CMA
It’s been three years since breach notification requirements were incorporated into Canada’s … more
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