B2B Council


The CMA B2B Council develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.

Elevator Pitch

The B2B Council is the voice of B2B in the CMA - it was created by B2B marketers for B2B marketers.

Core Focus Areas

  • Measurement / ROI
  • Sales and marketing integration
  • Digital marketing
  • Social media for B2B
  • Inbound / outbound marketing
  • Field marketing
  • Sales enablement/readiness
  • Demand creation/lead generation / lead nurturing
  • Technology roadmap (marketing automation platform, BI, content, data, CRM)
  • Website conversion and content optimization
  • Product marketing
  • Channel marketing

Council Members 2020-21

  Name Title Company
  Andrew Au, CM 
Co-Founder & President Intercept Group North America
  Jeff Lancaster 
North America Agency Lead Manager, Demand Generation LinkedIn
Janine Allen, CM President Kaiser Lachance Communications
  Marcello Gortana Co-Founder Tennis Inc.
  Melissa Jung Partner Marketing Leader Cisco
  David Kavanagh Head of Marketing Technology BMO
Steve Lendt Director, Engagement and Analytics Motum B2B
  Jacky Magee, CM Head of Marketing Amazon Web Services
  Nancy Mancini, CM Principal Consultant Marcom Blueprints Inc
  Karen Nguyen Senior Director, Wireless Marketing Rogers
  Julija Noskova VP, Marketing Softchoice
  Ashmita Tailor Director, Integrated Marketing Microsoft Canada
  Cynthia Steele VP, Strategy Reprise Digital
  Dhaval Vediya Senior Manager, Marketing Solutions and Client Offers CIBC
  Miki Velemirovich President Cargo
  Robert Wyatt, CM Business Services Director Optima Communications International Inc

Tags: B2B, thought leadership, volunteer, marketing, leader, business-to-business