The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
The B2B Council is the voice of B2B in the CMA - it was created by B2B marketers for B2B marketers.
|Sue Prigge - Chair||Director, Strategic & Federal Gov. Marketing, Enterprise Business Unit||Rogers Communications|
|Stacey Cummings - Vice-Chair||Manager, Demand Generation||Purolator|
|Janine Allen||SVP, GM & Partner||Kaiser Lachance Communications|
|Madeleine Bart||Marketing Manager||Freeman Audio Visual|
|James Chalmers||Group President & CEO||TACK10 Strategy Inc.|
|Paul Engels||Vice President||Authentic Web|
|Barbara Huggett||SVP, Ad Sales & GM, Canada||Captivate|
|Nancy Mancini||Principal Consultant||Marcom Blueprints Inc.|
|Patricia McQuillan||President||Brand Matters Inc.|
|Nick Patel||Director of Marketing Strategy||SapientRazorfish|
|Anastasia Phillips||Marketing Manager, Data Center Storage & SaaS||Softchoice|
|Robert Wyatt||Business Services Director||Optima Communications International Inc.|
Webinar: Social Selling Best Practices for B2B
Digital disruption has revolutionized the sales and marketing landscape. In the traditional model, marketing tells a targeted group what to want. Then sales tells them why they want it and takes the order. This model is less effective now that buyers are more active in information gathering. They know what they want and why.
When today’s buyers have questions, they search for answers online instead of relying on information from a salesperson. Sales and marketing must align themselves to a new shared set of goals to reach buyers and a compelling component of this model is social media and a new term coined by the sales community called social selling.
This webinar uncovers:
Our presenters represent both large enterprise and the SMB space and they interactively discuss the why, how and what of social selling in today’s changed online world.
By Tracey Matchett
According to the biggest names in the retail sector, data, analytics and technology are the keys to delivering the best customer experience.
Sometimes what happens in Vegas … more
A conversation with Scott Armstrong, Partner and CEO, BrainRider by Anastasia Phillips
Anastasia: What is Pipeline Marketing? Scott: Pipeline marketing, or PM, is marketing that leverages new … more
It’s Friday and that means an opportunity to reflect on your many marketing wins and to accept praise and bouquets from a grateful sales team.
Well, put down your flowers and awards for a … more