B2B Council

B2B Council


The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.

Elevator Pitch

The B2B Council is the voice of B2B in the CMA - it was created by B2B marketers for B2B marketers.

Core Focus Areas

  • Measurement / ROI
  • Sales and marketing integration
  • Digital marketing
  • Social media for B2B
  • Inbound / outbound marketing
  • Field marketing
  • Sales enablement/readiness
  • Demand creation/lead generation / lead nurturing
  • Technology roadmap (marketing automation platform, BI, content, data, CRM)
  • Website conversion and content optimization
  • Product marketing
  • Channel marketing

Council Members

  Name Title Company
  Sue Prigge - Chair Director, Strategic & Federal Gov. Marketing, Enterprise Business Unit Rogers Communications
  Stacey Cummings - Vice-Chair Manager, Demand Generation Purolator
  Janine Allen SVP, GM & Partner Kaiser Lachance Communications
  Scott Armstrong Partner Brainrider
  Madeleine Bart Marketing Manager Freeman Audio Visual
  James Chalmers Group President & CEO TACK10 Strategy Inc.
  Paul Engels Vice President Authentic Web
  Barbara Huggett SVP, Ad Sales & GM, Canada Captivate
  Nancy Mancini Principal Consultant Marcom Blueprints Inc.
  Patricia McQuillan President Brand Matters Inc.
  Nick Patel Director of Marketing Strategy SapientRazorfish
  Anastasia Phillips Marketing Manager, Data Center Storage & SaaS Softchoice
  Robert Wyatt Business Services Director Optima Communications International Inc.

Published Work

Webinar: Social Selling Best Practices for B2B

Digital disruption has revolutionized the sales and marketing landscape. In the traditional model, marketing tells a targeted group what to want. Then sales tells them why they want it and takes the order. This model is less effective now that buyers are more active in information gathering. They know what they want and why. 

When today’s buyers have questions, they search for answers online instead of relying on information from a salesperson. Sales and marketing must align themselves to a new shared set of goals to reach buyers and a compelling component of this model is social media and a new term coined by the sales community called social selling.

This webinar uncovers:

  1. What social selling is and why you need it.
  2. Best practices for launching a social selling program in your company.
  3. Tools you can use to support your social selling activity.

Our presenters represent both large enterprise and the SMB space and they interactively discuss the why, how and what of social selling in today’s changed online world.