The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
The B2B Council is the voice of B2B in the CMA - it was created by B2B marketers for B2B marketers.
|Andrew Au||Co-Founder & President||Intercept Group North America|
|Stacey Cummings: Vice-Chair||Manager, Demand Generation||Purolator|
|Christina Dong||Executive VP||Quiet Light Communications|
|Janine Allen||SVP, GM & Partner||Kaiser Lachance Communications|
|Jeff Lancaster||North America Agency Lead|
|Karen Nguyen||Sr. Director, National Enterprise
Channel Marketing & Sales
|Mary Cochrane||Director, Enterprise Marketing||Canada Post|
|Nancy Mancini||Principal Consultant||Marcom Blueprints Inc.|
|Nick Taylor||Senior Director, New Revenue -
|Princess Margaret Cancer Foundation|
|Paul Engels||Vice President||Authentic Web|
|Robert Wyatt||Business Services Director||Optima Communications
Before he was elected vice president, Al Gore was a U.S. senator interested in technology issues who helped foster the development of what became the Internet by making speeches and sponsoring laws. … more
By Mei Burgin and Marie Wiese from CMA’s B2B Council
In our last two posts, Mei and I discussed why your organization needs content marketing and how to define your audience.
So you have buy- … more
Today, we share two new ideas to deal with issues on appointment setting and campaign qualification.
Idea: Appointment SettingProblem(s) Addressed: Lack of face-to-face activity for field reps. … more