The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
The B2B Council is the voice of B2B in the CMA - it was created by B2B marketers for B2B marketers.
|Sue Prigge - Chair||Director, Strategic & Federal Gov. Marketing, Enterprise Business Unit||Rogers Communications|
|Stacey Cummings - Vice-Chair||Manager, Demand Generation||Purolator|
|Janine Allen||SVP, GM & Partner||Kaiser Lachance Communications|
|Madeleine Bart||Marketing Manager||Freeman Audio Visual|
|James Chalmers||Group President & CEO||TACK10 Strategy Inc.|
|Paul Engels||Vice President||Authentic Web|
|Barbara Huggett||SVP, Ad Sales & GM, Canada||Captivate|
|Nancy Mancini||Principal Consultant||Marcom Blueprints Inc.|
|Patricia McQuillan||President||Brand Matters Inc.|
|Nick Patel||Director of Marketing Strategy||SapientRazorfish|
|Anastasia Phillips||Marketing Manager, Data Center Storage & SaaS||Softchoice|
|Robert Wyatt||Business Services Director||Optima Communications International Inc.|
Before he was elected vice president, Al Gore was a U.S. senator interested in technology issues who helped foster the development of what became the Internet by making speeches and sponsoring laws. … more
By Mei Burgin and Marie Wiese from CMA’s B2B Council
In our last two posts, Mei and I discussed why your organization needs content marketing and how to define your audience.
So you have buy- … more
Today, we share two new ideas to deal with issues on appointment setting and campaign qualification.
Idea: Appointment SettingProblem(s) Addressed: Lack of face-to-face activity for field reps. … more