The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
The B2B Council is the voice of B2B in the CMA - it was created by B2B marketers for B2B marketers.
|Sue Prigge - Chair||Director, Strategic & Federal Gov. Marketing, Enterprise Business Unit||Rogers Communications|
|Stacey Cummings - Vice-Chair|
|Nicholas Austin||CEO||Smorgads Market Tech Inc.|
|James Chalmers||Group President & CEO||TACK10|
|Barbara Huggett||SVP, Ad Sales & GM, Canada||Captivate|
|Nancy Mancini||Principal Consultant||Marcom Blueprints Inc.|
|Patricia McQuillan||President||Brand Matters Inc.|
|Jennifer Routly||Marketing Manager||Cineplex Media|
|Robert Wyatt||Business Services Director||Optima Communications International Inc.|
Webinar: Social Selling Best Practices for B2B
Digital disruption has revolutionized the sales and marketing landscape. In the traditional model, marketing tells a targeted group what to want. Then sales tells them why they want it and takes the order. This model is less effective now that buyers are more active in information gathering. They know what they want and why.
When today’s buyers have questions, they search for answers online instead of relying on information from a salesperson. Sales and marketing must align themselves to a new shared set of goals to reach buyers and a compelling component of this model is social media and a new term coined by the sales community called social selling.
This webinar uncovers:
Our presenters represent both large enterprise and the SMB space and they interactively discuss the why, how and what of social selling in today’s changed online world.