B2B Council

Mandate

The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing & networking opportunities.


Elevator Pitch

The B2B Council is the voice of B2B in the CMA - it was created by B2B marketers for B2B marketers.


Core Focus Areas

  • Measurement / ROI
  • Sales and marketing integration
  • Digital marketing
  • Social media for B2B
  • Inbound / outbound marketing
  • Field marketing
  • Sales enablement/readiness
  • Demand creation/lead generation / lead nurturing
  • Technology roadmap (marketing automation platform, BI, content, data, CRM)
  • Website conversion and content optimization
  • Product marketing
  • Channel marketing

Council Members 2018-19

  Name Title Company
       
  Andrew Au: Chair Co-Founder & President Intercept Group North America
  Stacey Cummings:
Vice-Chair

Manager, Demand Generation Purolator
  Christina Dong Executive VP Quiet Light Communications
Scott Armstrong Partner Brainrider
  Janine Allen SVP, GM & Partner Kaiser Lachance Communications
  Jeff Lancaster North America Agency Lead LinkedIn
  Karen Nguyen Sr. Director, National Enterprise
Channel Marketing & Sales
Enablement
Rogers
  Kobi Gulersen Head of B2B, Partner & Product Marketing Mastercard
  Mary Cochrane Director, Marketing Strategy LCBO
  Nancy Mancini Principal Consultant Marcom Blueprints Inc.
  Nick Taylor Senior Director, New Revenue -
Strategic Initiatives
Princess Margaret Cancer Foundation
  Paul Engels Vice President Authentic Web
  Robert Wyatt Business Services Director Optima Communications
International Inc.