Mary Cochrane is currently the Director of Marketing Strategy at the LCBO. She has over 18 years of marketing experience in Telco, Financial, Retail and Loyalty. Throughout her career she has achieved success in driving new revenue, growth and retention. She is fuelled by a love of advertising and data, and has had the privilege to work on a number of exciting projects over the course of her career rooted in both B2C and B2B. Driven by a passion for continuous learning, Mary is excited to be part of this Council where she will be learning from so many other strong brand marketers on the Council while exchanging new ideas and insights.