Business Services Director
Optima Communications International
Bob earned an MBA from Ivey Business School and began his marketing career in the advertising agency business. He founded boutique marketing agency Coyote Marketing Inc, producing excellent business results for long-term clients in many industry sectors, over multiple business cycles and during significant on-going technological change. Under Bob’s direction, Coyote evolved to focus on nurturing start-up businesses, from financing to strategic planning and early-stage operational management.
Bob’s evolving role with Optima Communications International is new business development. Optima is a Canadian-owned and managed contact centre with more than 25 years of success by focussing on the utilities, financial services and technology sectors.