Brand Strategy Council


The Brand Strategy Council provides thought leadership on hot topics related to brand strategy, and input to CMA policy and advocacy affecting brands.

Core Focus Areas

  • Brand ecosystems
  • Brand innovation
  • Corporate social responsibility/ sustainability
  • Impact of changing Canadian culture on brand strategies
  • Internal branding/customer experience

Council Members 2018-19

  Name Title Company
  Kim Koster: Chair Principal Koster Strategy
Helena Tigert: Vice-Chair Head of Consumer Credit Products Visa
  Ariane Sauve Director Brand and Corporate Marketing Canada Post
  Brian Carey Director, Customer Marketing Rogers
  Chris Bolivar Vice President, Brand & Marketing Fire & Flower
  Chris Brockbank Chief Marketing Officer Firma Foreign Exchange Corporation
  Corinne Rusch-Drutz CEO Kensington Health Foundation
  Diana Conconi SVP and Partner Kaiser Lachance Communications
  Erica Fitzpatrick Brand Marketing Lead Google
  Laura Baehr Vice President Marketing thinkTV
  Laurence Metrick President TrailerWorks
  Mary Pompili VP Marketing & Communications Villa Charities
  Sandra Daniel    Vice President, Health & Wellness Services Shoppers Drug Mart
  Susan Weaver   Managing Director Pearl Strategy and Innovation