Brand Strategy Council


The Brand Strategy Council provides thought leadership on hot topics related to brand strategy, and input to CMA policy and advocacy affecting brands.

Core Focus Areas

  • Brand ecosystems
  • Brand innovation
  • Corporate social responsibility/ sustainability
  • Impact of changing Canadian culture on brand strategies
  • Internal branding/customer experience

Council Members 2019-20

  Name Title Company
  Kim Koster: Chair Principal Koster Strategy
Diana Conconi: Vice-Chair SVP and Partner Kaiser Lachance Communications
  Ariane Sauve Director Brand and Corporate Marketing Canada Post
  Brian Carey Director, Customer Marketing Rogers
  Chris Bolivar Vice President, Brand & Marketing Fire & Flower
  Chris Brockbank Chief Marketing Officer Firma Foreign Exchange Corporation
  Corinne Rusch-Drutz CEO Kensington Health Foundation
  Danielle Donadio VP Brand Strategy & Marketing Sinai Health
  Dylan Gerard Partner, Executive Creative Director ICF Next
  Kate Keller VP Marketing & Global Business Unit Lead Spin Master
  Laura Baehr Vice President Marketing thinkTV
  Laurence Metrick Principal TrailerWorks
  Mary Cochrane Director, Marketing Strategy LCBO
  Mary Pompili VP Marketing & Communications Villa Charities
  Natalie Wan Senior Brand Manager Corby Spirit and Wine Limited


Tags: brand, thought leadership, strategy