Brand Council


The Brand Strategy Council provides thought leadership on hot topics related to brand strategy, and input to CMA policy and advocacy affecting brands.

Core Focus Areas

  • Brand ecosystems
  • Brand innovation
  • Corporate social responsibility/ sustainability
  • Impact of changing Canadian culture on brand strategies
  • Internal branding/customer experience

Council Members 2019-20

  Name Title Company
  Kim Koster, CM: Chair Principal Koster Strategy
Diana Conconi, CM: Vice-Chair SVP and Partner Kaiser Lachance Communications
  Ariane Sauve, CM Director Brand and Corporate Marketing Canada Post
  Brian Carey, CM Director, Customer Marketing Rogers
  Chris Brockbank, CM Chief Marketing Officer Firma Foreign Exchange Corporation
  Corinne Rusch-Drutz, CM CEO Kensington Health Foundation
  Danielle Donadio VP Brand Strategy & Marketing Sinai Health
  Dylan Gerard Partner, Executive Creative Director ICF Next
  Laura Baehr Vice President Marketing thinkTV
  Laurence Metrick Principal TrailerWorks
  Mary Cochrane Director, Marketing Strategy LCBO
  Mary Pompili, CM VP Marketing & Communications Villa Charities
  Natalie Wan Senior Brand Manager Corby Spirit and Wine Limited


Tags: brand, thought leadership, strategy