Brand Strategy Council

Brand Strategy Council


CMA's Brand Strategy Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.

Core Focus Areas

  • Brand ecosystems
  • Brand innovation
  • Corporate social responsibility/ sustainability
  • Impact of changing Canadian culture on brand strategies
  • Internal branding/customer experience

Council Members

  Name Title Company
  Kim Koster - Chair Principal Koster Strategy
Helena Tigert - Vice-Chair Head of Consumer Credit Products Visa
  Laura Baehr Vice President Marketing thinkTV
  Catherine Bojda Manager, Brand & Magazine CAA South Central Ontario
  Chris Brockbank Chief Marketing Officer Firma Foreign Exchange Corporation
  Graham Candy VP, Head of Insights & Strategy Diamond
  Brian Carey Senior Brand Manager, EBU Rogers
  Elana Chan Head of Customer Marketing Google
  Diana Conconi SVP and Partner Kaiser Lachance Communications
  Susan Floyd Director, Strategic Planning & Initiatives CIBC
  Ashlee Froese Froese Law
  Nikki Hawke CMO The Exchange Lab
  Howard Lichtman Partner Ethnicity Multicultural Marketing
  Laurence Metrick President The Metrick System
  Corinne Rusch-Drutz
  Colleen Spring Zimmerman Partner Fogler, Rubinoff LLP
  Trinh Tham VP, Integrated Marketing Tim Hortons
  Susan Weaver Managing Director Pearl Strategy and Innovation