Senior Brand and Marketing Advisor
Ariane Sauvé is a proven brand strategy and marketing leader with 13+ years of experience in a large scale national enterprise. She serves as a senior brand and marketing advisor to Canada Post’s stakeholder groups where she led large scale projects, market testing initiatives and provided recommendations for projects execution.
Ariane has demonstrated her expertise through various transformation projects such as leading the development and implementation of Canada Post’s latest brand strategy and now re-examining the foundations of the company brand purpose in light of new market developments and government vision. She is also responsible for ensuring the articulation of desired brand image and alignment across all customer touchpoints, evolution of the brand identity program & visual style, brand architecture, brand health measurement and for assuring consistent communication of positioning throughout the company and to external constituencies.
She joined Canada Post in 2005 and has held progressively more responsible roles within the Sales, Marketing, Strategy and Brand functions. Prior to Canada Post, she has held various contractual marketing and communication positions within the federal government. Ariane has earned a Master in Business Administration and a Bachelor of Commerce with honors in Marketing from the Telfer School of Business, University of Ottawa.