Vice President, Brand & Marketing
Fire & Flower
Chris Bolivar is the Vice President, Brand & Marketing for Fire & Flower, a Canadian cannabis retail company. Mr. Bolivar is responsible for all brand and marketing initiatives, leading the growth of Fire & Flower across Canada.
Mr. Bolivar has over 15 years of experience in consumer and business-to-business branding, marketing and communications. Prior to joining Fire & Flower, Mr. Bolivar was the President of FREE, a Canadian brand and marketing agency with clients across North America.
Under Mr. Bolivar's leadership, FREE has been recognized by national and international award shows including Strategy, Marketing Magazine and Applied Arts. Mr. Bolivar has also been a member of the Board of Governors of the Institute of Communications Agencies.
Fire & Flower is a leading independent adult-use cannabis retailer poised to capture significant market share in Canadian provinces that allow private retail. The company will provide customers with expertly curated product selection and a best-in-class, education-driven customer experience.