Customer Insights & Analytics Council

Customer Insights & Analytics Council


Mandate

The Customer Insights and Analytics Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions.


Elevator Pitch

All marketing decisions require information. The Customer Insights & Analytics Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.


Core Focus Areas

  • Data
  • Analytics measurement
  • Marketing integration
  • Operations
  • Tools/technologies