Customer Experience Council


The Customer Experience Council educates, shares, and leverages compelling customer experience initiatives and best practices that drive business results.

Elevator Pitch

The Customer Experience Council identifies, distills, and disseminates key marketing and channel related insights that deliver profitable enhanced customer experiences.

Core Focus Areas

  • Branding
  • Marketing communications
  • Sales and service
  • Operations
  • Channels
  • Organizational culture
  • Technology

Council Members 2018-19

  Name Title   Company
  John BardawillChair Managing Partner   TMG International Inc.
  Stephan SigaudVice-Chair Executive Vice President, Marketing and Development   Phase 5
  Baijul Shukla Director, Member Services and Strategic Partners   Ontario Society of Professional Engineers
  Jaspreet Sandhu Director of Loyalty and Engagement   TIFF
  Jennifer McLeod Vice President, Business Development   Teleperformance Canada
  Jennifer Stahlke VP Customer Marketing   Wal Mart
  Jennifer Steckel-Elliott Principal Director   Accenture
  John Chan Managing Director   Pearl Strategy and Innovation Design
  Laura Morrison Digital Experience and Strategy Manager   3M
  Lori Cohen Head of Marketing   KPI
  Lori Steiner Marketing Director, Membership, Automotive & Advocacy   CAA Club Group
  Lesley Haibach Senior Vice President   Ipsos Loyalty
  Meghan Sherwin Vice President, Marketing   Keilhauer
  Michelle Perez VP, Client Lead   Cossette