Customer Experience Council


The CMA CX Council educates CMA members about Customer Experience and helps them drive Customer Centricity in their organizations by sharing knowledge and best practices that foster sustainable growth.

Elevator Pitch

The CX Council is a group of dedicated CX professionals who produce best-practice thought leadership content on Customer Experience in order to help Canadian organizations grow.

Core Focus Areas

The key Customer Experience aspects of:

  • Strategy
  • Governance
  • Insights
  • Culture
  • Technology
  • Measurement
  • Design
  • Operationalization (including all major touchpoints, channels and functions)

Council Members 2019-20

  Name Title   Company
  John Bardawill, CMChair Managing Partner   TMG International Inc.
  Stephan Sigaud, CMVice-Chair Executive Vice President, Marketing and Development   Phase 5
  Baijul Shukla Director, Member Services and Strategic Partners   Ontario Society of Professional Engineers
  Jennifer McLeod Vice President, Business Development   SinglePoint Group International Inc.
  Jennifer Stahlke, CM VP Customer Marketing   Wal Mart
  John Chan, CM Managing Director   Pearl Strategy and Innovation Design
  Lesley Haibach, CM SVP, Customer Experience   Ipsos Loyalty
  Lori Steiner, CM Marketing Director, Membership, Automotive & GCR   CAA Club Group
  Meghan Sherwin, CM Vice President, Marketing   Keilhauer
  Michelle Perez VP, Client Lead   Cossette
Nick So VP of Delivery WiderFunnel Marketing


Tags: CX, thought leadership, customer experience, innovation