The CMA CX Council educates CMA members about Customer Experience and helps them drive Customer Centricity in their organizations by sharing knowledge and best practices that foster sustainable growth.
The CX Council is a group of dedicated CX professionals who produce best-practice thought leadership content on Customer Experience in order to help Canadian organizations grow.
The key Customer Experience aspects of:
|John Bardawill, CM: Chair||Managing Partner||TMG International Inc.|
|Stephan Sigaud, CM: Vice-Chair||Executive Vice President, Marketing and Development||Phase 5|
|Baijul Shukla||Director, Member Services and Strategic Partners||Ontario Society of Professional Engineers|
|Jennifer McLeod||Vice President, Business Development||SinglePoint Group International Inc.|
|Jennifer Stahlke, CM||VP Customer Marketing||Wal Mart|
|John Chan, CM||Managing Director||Pearl Strategy and Innovation Design|
|Lesley Haibach, CM||SVP, Customer Experience||Ipsos Loyalty|
|Lori Steiner, CM||Marketing Director, Membership, Automotive & GCR||CAA Club Group|
|Meghan Sherwin, CM||Vice President, Marketing||Keilhauer|
|Michelle Perez||VP, Client Lead||Cossette|
|Nick So||VP of Delivery||WiderFunnel Marketing|
Product features and benefits once ruled the day. Success of a department store depended on what brands it stocked. Success of a network depended on what shows it broadcast.
In the age of digital, … more
Customer Experience gets a lot of airtime in today’s marketing landscape. There’s much debate about what CX actually is, and what customers actually want. Ultimately, companies … more
At its October meeting, the CMA’s CX Council discussed organizations that really understand customer centricity, and “naturally” drive a great customer experience. … more