Gerd Altmann from Pixabay --
The CX Council’s recent thought leadership discussion revolved around the role of Artificial Intelligence (AI) in customer experience. Four themes were discussed: … more
In our second blog of the series we will be looking at the importance of linking customer experience (CX) to overall business strategy and how it can drive ROI.
VIA Rail as a best practice … more
Answer: Yes! Just think furniture!
[CX Strategy Series: Council Blog Post 1]
While the automotive industry is going through tremendous upheaval here in Canada and globally, the … more
The CMA’s Customer Experience Council educates, shares, and leverages compelling customer experience initiatives and best practices that drive business results. Here is a glimpse into the … more
You’d be hard pressed to find a brand that doesn’t want to be seen as contemporary and cool. The problem is this often leads to the folly pursuit of cool agencies – and not … more