The CMA’s Customer Experience Council educates, shares, and leverages compelling customer experience initiatives and best practices that drive business results. Here is a glimpse into the … more
You’d be hard pressed to find a brand that doesn’t want to be seen as contemporary and cool. The problem is this often leads to the folly pursuit of cool agencies – and not … more
The CMA is preparing to release a guide to provide Canadian marketers with the information and insights they need to comply with the new federal cannabis legislation. The guide has been developed … more
Remember the days when a successful product launch merely required a smart ad campaign and sampling opportunities?
Marketers had a small box of reliable, favourite tools. Today, the tool box is … more
By Tracey Matchett
According to the biggest names in the retail sector, data, analytics and technology are the keys to delivering the best customer experience.
Sometimes what happens in Vegas … more