Director of Loyalty and Engagement
Toronto International Film Festival (TIFF)
Jaspreet Sandhu works as the Director of Loyalty and Engagement at the Toronto International Film Festival (TIFF) leading supporter journey at the world’s largest public film festival. She is responsible for ensuring the sustainability and growth of TIFF’s membership, individual giving programs, and operations - having raised over $20M through her career at TIFF.
Community building and staying abreast of trends is a high priority for Jaspreet, as demonstrated by her strong presence on: the Customer Experience Council for the Canadian Marketing Association; Civic Action's Emerging Leaders Network; Reel Asian's Marketing Committee; Maytree DiversCity. She is a published author and illustrator for the award winning children's book, A Lion's Make.
Jaspreet Sandhu has a MA from McMaster Univeristy in Cultural Studies and Critical Theory, BA in South Asian Studies, and BFA in Film Production from York University.