Lesley Haibach, CM

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Lesley Haiback

SVP, Service Line Leader
Ipsos Canada

With over 19 years market research experience, Lesley has assisted some of North America’s largest organizations design, develop and implement ongoing customer experience tracking programs and employee engagement programs geared to catapulting satisfaction and loyalty levels, improve sales and ultimately corporate profitability. Currently, Lesley leads the Customer Experience and Mystery Shop Division of Ipsos Canada.

Over the years, Lesley has developed a specialization in the realms of customer and employee research and is currently working with multi-unit retail and financial services organizations, in addition to a number of government and other corporate organizations. Throughout her career, Lesley has worked with a variety of North American and global clients in designing and executing tracking studies designed to drive advocacy, improve operations and brand perceptions.

More recently, Lesley has been involved in taking the customer experience for her clients to the next level through customer journey mapping research and has been recognized for her work in this area with an award for Best Integrated Market Research program.

Lesley holds a business degree from the Ryerson School of Business and a Bachelor of Education from Brock University and has her designation as a CMRP (Canadian Market Research Professional) with the Marketing Research and Intelligence Association (MRIA).