VP, Client Lead
Michelle is an experienced marketer with background on both the agency and client side, currently VP Client Lead with Cossette. She was previously Business Unit Director at Track DDB.
On the agency side, Michelle has specialized in delivering innovative advertising, branding and communications solutions for her clients.
Michelle’s in-depth knowledge of direct marketing, branding, the evolving interactive space and promotions directly translates into creative and cost-effective campaigns for her clients in both the profit and not-for-profit sectors, which include retail banking, luxury automotive, CPG, international development, healthcare, and property & casualty insurance.
Michelle also has over fifteen years of experience serving the financial services industry, with a focus on branding and marketing wealth management and insurance products to consumers and brokers in Canada and the United States. During this time Michelle has developed and delivered several financial product launches, been involved in numerous co-branded marketing initiatives and created and launched multiple product brands into the Canadian marketplace.