Digital Marketing Council

Digital Marketing Council


The Digital Marketing Council’s goal is to share digital trends, proven strategies, new technologies and innovative forms of marketing communication. We collaborate with marketers and the marketing community to bring forward unique perspectives that will inform, enrich and inspire.

Elevator Pitch

The Digital Marketing Council addresses the importance of Digital as part of the marketing mix on both strategic and tactical levels through thought leadership activities, education and identifying emerging issues.

Core Focus Areas

  • Digital best practices
  • Digital strategy
  • Emerging trends and the application of sound marketing practices across the digital spectrum in areas such as websites, search, email, social media, content, advertising, mobile, analytics, video and eCommerce

Council Members 2017-18

  Name Title Company
  Mitch Joel - Co-Chair President Mirum
  Ariela Freed - Co-Chair Loyalty Solutions and Partnerships, Director Bond Brand Loyalty
  Emily Baillie Professor Humber College
  Victoria Bomben Director, Digital Strategy Sheridan College
  Linda Chep Sr. Performance Marketing Lead | CANADA Microsoft
  Kerri Dawson Vice President, Marketing LCBO
  Dino Demopoulos Co-Founder paper strategy
  Simren Deogun Associate Director, Digital LoyaltyOne
  Sean Diamond Vice President and Partner Diamond
  Laura Ferron Digital Director Ipsos
  Katie Fisher Director, Overseas Business Development Harlequin
  Erica Fitzpatrick Think with Google Canada Lead, Marketing Google
  Karly Gaffney Director, Strategy Agnostic
  Lorena Giron
  Kathleen Grace Director, Digital Strategy Stephen Thomas Ltd.
  Natalie Green Head of Industry: Food & Beverages Google Inc.
  Alexandra Niester Marketing Manager, Membership, Government Community Relations and Automotive CAA South Central Ontario
  Dana Toering Managing Director - Canada Tubemogul
  Janet Xi Group Media Manager Jungle Media