Martech Council
Mandate
The Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.
Council Members 2019-20
| Name | Title | Company | |
| Brent Chaters, CM: Chair | Head of Digital Customer & Marketing Practice (Canada) | Accenture | |
| Luxy Thuraisingam, CM: Co-Chair |
VP Marketing, Canada | Cisco | |
| Dan McPhee, CM | Head of Partnerships | ||
| Dan Radu | President | Macro | |
| Geoff Linton, CM | Chief Strategy & Analytics Officer | Trendline Interactive | |
| Jeremy Cain | Senior Enterprise Account Executive | Adobe | |
| Heidi Wilson, CM | VP, CX | Ipsos | |
| Michael Annett | Strategic Account Exec | Salesforce | |
| Patrick McQuaid | VP Marketing Tech & Analytics | TD | |
| Paul Lacap, CM | Director, Digital Strategy & Engagement | University of Manitoba | |
| Santhosh Subramani | Director, CRM MarTech | Air Canada | |
Recent Work
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The Omnichannel Trifecta: People, Process, Technology
Is it possible to enable a seamless experience and journey for customers across all channels? The quick answer is yes. However, depending on the company’s structure and history, the practical … more
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The Martech Bookshelf: Council’s Top 10 Favourite Reads
Are you on the hunt for a Martech book to dive into over the winter months? Look no further: Members of CMA’s Martech Council have compiled a list of their top 10 favourite reads on topics … more
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The Growing Relationship Between Martech & Blockchain
As one of the fastest moving areas of study, marketers of the 21st century need to learn new marketing tool sets actively. The exponential evolution of Martech over the past decade has given CMOs … more
