-
Is it time to tame complexity in the marketing industry?
One of the outcomes of the COVID-19 pandemic is that it has forced businesses to pause and reflect. After talking to a cross-section of executives, reading the latest articles and attending … more
-
Six tips for building a successful martech investment pitch
Throughout my martech career, I have experienced challenges in gaining support for enterprise investments.
Some investments are more difficult to secure buy-in for than others. For example, … more
-
CMA Awards: A judge’s perspective
Over the last decade, I’ve enjoyed being a judge for the CMA Awards. The industry has evolved from the early days of digital marketing, and the awards now include a martech category. … more
-
The Omnichannel Trifecta: People, Process, Technology
Is it possible to enable a seamless experience and journey for customers across all channels? The quick answer is yes. However, depending on the company’s structure and history, the practical … more
-
The Martech Bookshelf: Council’s Top 10 Favourite Reads
Are you on the hunt for a Martech book to dive into over the winter months? Look no further: Members of CMA’s Martech Council have compiled a list of their top 10 favourite reads on topics … more
