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The Omnichannel Trifecta: People, Process, Technology
Is it possible to enable a seamless experience and journey for customers across all channels? The quick answer is yes. However, depending on the company’s structure and history, the practical … more
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The Martech Bookshelf: Council’s Top 10 Favourite Reads
Are you on the hunt for a Martech book to dive into over the winter months? Look no further: Members of CMA’s Martech Council have compiled a list of their top 10 favourite reads on topics … more
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The Growing Relationship Between Martech & Blockchain
As one of the fastest moving areas of study, marketers of the 21st century need to learn new marketing tool sets actively. The exponential evolution of Martech over the past decade has given CMOs … more
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What are the Elements of a ‘Core’ Martech Stack?
What is core Martech? Which platforms should be considered core parts of the Martech stack and which ones can be considered supporting elements? The lines are blurring more every day between … more
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Exclusive Breakfast Brings Marketing Operations and Martech Into Focus
March 5th saw an exclusive gathering of marketing technology (Martech) professionals in Toronto looking to bridge the gap between marketing strategy and digital marketing technologies. Hosted at … more
