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  • Connecting the dots: Reflections on the Canadian Digital Marketing Pulse Survey

    Martech Council

    Dec 17 2020 1:49 PM

    The Canadian Digital Marketing Pulse Survey (conducted by Ipsos) surveys marketers, agencies, and consumers to provide a snapshot of digital marketing trends in Canada. It’s always important … more

  • Demystifying the Martech Stack, Part 1: The Evaluation Process

    Martech Council

    Dec 3 2020 3:54 PM

    This is the first part in a series called “Demystifying the Martech Stack” designed to help marketeters choose martech solutions that are the right fit for their objectives.

    Everyone … more

  • Is it time to tame complexity in the marketing industry?

    Martech Council

    Aug 19 2020 2:33 PM

    One of the outcomes of the COVID-19 pandemic is that it has forced businesses to pause and reflect. After talking to a cross-section of executives, reading the latest articles and attending … more

  • Six tips for building a successful martech investment pitch

    Martech Council

    Jul 2 2020 2:24 AM

    Throughout my martech career, I have experienced challenges in gaining support for enterprise investments.

    Some investments are more difficult to secure buy-in for than others. For example, … more

  • CMA Awards: A judge’s perspective

    CMA

    Jun 25 2020 3:07 PM

    Over the last decade, I’ve enjoyed being a judge for the CMA Awards. The industry has evolved from the early days of digital marketing, and the awards now include a martech category. … more

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