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Connecting the dots: Reflections on the Canadian Digital Marketing Pulse Survey
The Canadian Digital Marketing Pulse Survey (conducted by Ipsos) surveys marketers, agencies, and consumers to provide a snapshot of digital marketing trends in Canada. It’s always important … more
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Demystifying the Martech Stack, Part 1: The Evaluation Process
This is the first part in a series called “Demystifying the Martech Stack” designed to help marketeters choose martech solutions that are the right fit for their objectives.
Everyone … more
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Is it time to tame complexity in the marketing industry?
One of the outcomes of the COVID-19 pandemic is that it has forced businesses to pause and reflect. After talking to a cross-section of executives, reading the latest articles and attending … more
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Six tips for building a successful martech investment pitch
Throughout my martech career, I have experienced challenges in gaining support for enterprise investments.
Some investments are more difficult to secure buy-in for than others. For example, … more
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CMA Awards: A judge’s perspective
Over the last decade, I’ve enjoyed being a judge for the CMA Awards. The industry has evolved from the early days of digital marketing, and the awards now include a martech category. … more
