President & Founder
With a knack for strategic thinking and distilling complex branding challenges to their fundamental essence, Patricia founded Brand Matters in 2000, building on her extensive brand and marketing career including consumer packaged goods and financial services.
With a specialization in strategic branding with a focus on key stakeholder alignment, Patricia ensures on-brand solutions in achieving client objectives. Patricia's collaborative approach and team of branding experts work together seamlessly to surpass client branding and business objectives.
Patricia is active in the Canadian marketing industry as a Council Member of the Canadian Marketing Association (CMA), where she continues to leverage best practices in brand-building for the Canadian marketing industry. Previously she served on the Board of the CMA as well as Chair of the Branding Council. In 2014 Patricia was recognized as a global branding expert and was selected by the Standards Council of Canada to represent Canada in the development of a new international standard (ISO 20671) for Brand Evaluation for which continues to participate and Chair the Canadian Mirror Committee for TC 289. Patricia travels the world as a keynote speaker on the topic of branding and continues to lead Brand Matters’ successful brand consulting practice.
Every meeting, our council discusses one pressing issue to understand the implications, appreciate new perspectives and consider opportunities. This time we chatted about data. Data is one of those … more
The future trends of media are not driven by one thing. They are driven by government, shifting cultural and consumption patterns of consumers, media organizations and technology companies. One … more
You’d be hard pressed to find a brand that doesn’t want to be seen as contemporary and cool. The problem is this often leads to the folly pursuit of cool agencies – and not … more