Business Development and Marketing
Yvette is responsible for leading the business development and marketing teams at SJC. She has over 15 years of combined international marketing, business development and consulting experience with start-up, global and domestic brands in the commercial real estate and media industries. Yvette is a strategic and solutions-driven individual with a keen eye for optimizing new and emerging marketing trends in digital, data analytics and media to grow market share.
Yvette holds a MBA from the Kellogg-Schulich Global Executive MBA program, a BA in Communications from University of Windsor, a Lean Six Sigma certificate, and various digital media certifications.
There are a variety of scenarios that may play out ahead when it comes to the media industry. The CMA Media Council, comprised of buyers, planners, media producers, platforms and other industry … more
Times are changing, and they are changing quickly. In our monthly meetings, the CMA Media Council dedicates time to discuss pressing issues. In this week’s meeting, we addressed the topic on … more
When you have a roundtable of experts from all sides of media, the conversation moves from topic to topic rather seamlessly. As the Media Council looked at the second half of the year, we bounced … more