Business Development and Marketing
Yvette is responsible for leading the business development and marketing teams at SJC. She has over 15 years of combined international marketing, business development and consulting experience with start-up, global and domestic brands in the commercial real estate and media industries. Yvette is a strategic and solutions-driven individual with a keen eye for optimizing new and emerging marketing trends in digital, data analytics and media to grow market share.
Yvette holds a MBA from the Kellogg-Schulich Global Executive MBA program, a BA in Communications from University of Windsor, a Lean Six Sigma certificate, and various digital media certifications.
When you have a roundtable of experts from all sides of media, the conversation moves from topic to topic rather seamlessly. As the Media Council looked at the second half of the year, we bounced … more
Every meeting, our council discusses one pressing issue to understand the implications, appreciate new perspectives and consider opportunities. This time we chatted about data. Data is one of those … more
The future trends of media are not driven by one thing. They are driven by government, shifting cultural and consumption patterns of consumers, media organizations and technology companies. One … more