Business Development and Marketing
Yvette is responsible for leading the business development and marketing teams at SJC. She has over 15 years of combined international marketing, business development and consulting experience with start-up, global and domestic brands in the commercial real estate and media industries. Yvette is a strategic and solutions-driven individual with a keen eye for optimizing new and emerging marketing trends in digital, data analytics and media to grow market share.
Yvette holds a MBA from the Kellogg-Schulich Global Executive MBA program, a BA in Communications from University of Windsor, a Lean Six Sigma certificate, and various digital media certifications.
The future trends of media are not driven by one thing. They are driven by government, shifting cultural and consumption patterns of consumers, media organizations and technology companies. One … more
You’d be hard pressed to find a brand that doesn’t want to be seen as contemporary and cool. The problem is this often leads to the folly pursuit of cool agencies – and not … more
It’s much easier to collect data than it is to create value from it. It’s not hard to get customers to sign up for a loyalty program or to get customers consent to use their data. So … more