Not-For-Profit Council

Not-For-Profit Council


The Not-For-Profit Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy, and engagement with other marketing professionals.

Elevator Pitch

The Not-For-Profit Council addresses best practices, trends, measurement, and legislative issues framed specifically for marketing and fundraising in the Canadian not-for-profit sector.

Core Focus Areas

  • Measurement & benchmarking
  • Direct marketing for fundraisers
  • Digital marketing for not for profits
  • Not for profit trends
  • Not for profit advocacy

Council Members

  Name Title Company
  Elizabeth Marshall - Chair Executive Lead, President's Office United Way Toronto
  Rupen Seoni - Vice-Chair Vice President, Practice Leader Environics Analytics
  Tracy Culleton Vice President, Strategy, Cause and Public Sector TACK10
  Jason Egbuna Manager, Annual Programs Centre for Addiction & Mental Health Foundation
  Tania Little Director, Development and Partnerships Food Banks Canada
  Brady Hambleton Director, Philanthropic Direct Marketing Heart and Stroke
  Yaz Maziar Director, Digital Marketing Prostate Cancer Canada
  John McAlister National Director of Marketing and Communications Salvation Army Canada
  Nympha Patel Associate Director, Membership & Database Marketing, Visitor Experience Art Gallery of Ontario
  Donna Richardson Director, Marketing Solutions Stephen Thomas
  Winnette Sampson Director, Community Engagement Sunnybrook Foundation
  Jennifer van der Valk Cabinet Office of the Province Government of Ontario