Rupen Seoni (Vice-Chair)

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Rupen Seoni

Vice President, Practice Leader
Environics Analytics

Rupen Seoni is Vice President and Practice Leader for the consumer packaged goods, automotive, federal and provincial government, health care and not-for-profit sectors. He brings to the position more than 14 years of experience in geodemographics, both as a supplier and a user, and he served as an advisor on the development of PRIZM C2 and PRIZM QC.

He specializes in helping private- and public-sector organizations understand population trends, segmentation and performance benchmarking. Having worked for financial, packaged goods and retail companies, Rupen has broad industry experience and holds a master’s degree in urban planning from the University of Toronto.