Advocacy Matters

The Canadian Marketing Association is the voice of the marketing profession in Canada. The CMA's Public Affairs team:

  • Provides forums for members to engage in thought leadership discussions on issues and trends that affect the marketing profession;
  • Facilitates the development of strategic insights and tools for Canadian marketers;
  • Guides the development of CMA positions on public policy issues to ensure an environment where consumers are respected and businesses can thrive;
  • Oversees research planning and projects;
  • Maintains a mandatory Marketing Code of Ethics & Standards, and a series of best practices and compliance guides, to help marketers maintain high standards of professional conduct; and
  • Provides consumer information on relevant topics, such as the benefits of marketing, data protection, dealing with spam and avoiding fraudulent offers.