Advocacy Matters

The Canadian Marketing Association is the voice of the marketing profession in Canada. The CMA's Public Affairs team:

Provides forums for members to engage in thought leadership discussions on issues and trends that affect the marketing profession;
Facilitates the development of strategic insights and tools for Canadian marketers;
Guides the development of CMA positions on public policy issues to ensure an environment where consumers are respected and businesses can thrive;
Oversees research planning and projects;
Maintains a mandatory Code of Ethics and Standards of Practice, and a series of guides, to help marketers maintain high standards of professional conduct;
Provides consumer information on relevant topics, such as the benefits of marketing, data protection, dealing with spam and avoiding fraudulent offers.