CMA Guides & Mini-Guides

The Canadian Marketing Association’s Code of Ethics and Standards of Practice is the foundation of the marketing community’s self-regulation.

A series of guides and mini guides have been created to assist member organizations to better understand their important obligations under the Code. The guidelines below provide practical, how-to information relevant to today’s marketing channels, technologies and practices.

  • CMA Mini-Guide: Native Advertising

    Native advertising has become increasingly popular over the past few years. In fact, it has been said that people view native ads 53% more often than banner ads, and that purchase intent is 53% … more

  • CMA Guide: Canada’s Anti-Spam Law (CASL)

    This guide provides CMA members with an overview of Canada’s Anti-Spam Law, which comes into effect on July 1, 2014. The document provides members with an overview of the law’s … more

  • CMA Guide: Marketing to Children and Teenagers

    CMA Members believe that special attention needs to be given to the sensitive issues surrounding marketing to children and to teenagers. Sections K and L of the CMA Code of Ethics and Standards … more

  • CMA Guide: Promotional Contests

    Contests in Canada have a loyal following and high consumer engagement. They generate marketing buzz and interest, so it’s no wonder that companies across all industries use them to attract … more

  • CMA Guide: Privacy Compliance

    This document contains information on implementing the federal government's Personal Information Protection and Electronic Documents Act (PIPEDA) and elements of the Canadian Marketing … more

  • CMA Guide: Telemarketing Regulation in Canada

    This guide provides organizations with essential information relevant to marketing their goods and services by telephone in Canada. It includes information about various laws, government regulations, … more

  • CMA Guide: List and Data Transfer Practices

    Through its Code of Ethics and Standards of Practice, the Canadian Marketing Association holds its members responsible for the use or misuse of their marketing lists and data. When you decide to make … more

  • CMA Guide: Opt-Out Consent

    This document is intended to contribute to your organization’s understanding of the evolving regulatory environment surrounding consent for non-digital marketing communications as it relates to … more

  • CMA Guide: Digital Marketing

    A recognized leader in ethical marketing and industry self-regulation, the Canadian Marketing Association’s Code of Ethics and Standards of Practice establishes operating best practices for … more