CMA Guides & Mini-Guides

A series of compliance and best practices guides and mini guides have been created to assist member organizations to better understand their important obligations under the Code. The guidelines below provide practical, how-to information relevant to today’s marketing channels, technologies and practices. Have questions? Connect with the Public Affairs team. 

  • CMA Guide: Privacy Compliance

    This guide contains information on implementing Canada's federal privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA) and the seven compulsory privacy … more

  • CMA Guide: Cannabis Marketing

    The CMA Guide on Cannabis Marketing provides information and insights to help marketers in this newly legalized sector to comply with the legislation and follow best practices. Developed by our … more

  • CMA Guide: Transparency for Consumers

    This guide sets out a Transparency Framework to help organizations provide clear, user-friendly information about how consumers’ personal information is collected, used and shared. CMA members … more

  • CMA Guide: Digital Marketing

    A recognized leader in ethical marketing and industry self-regulation, the Canadian Marketing Association’s Code of Ethics and Standards of Practice establishes operating best practices for … more

  • CMA Guide: Canada’s Anti-Spam Law (CASL)

    CMA Guide to Canada’s Anti-Spam Law (CASL)

    This guide provides CMA members with an overview of Canada’s Anti-Spam Law, which came into effect on July 1, 2014. The document … more

  • CMA Guide: Promotional Contests

    Contests in Canada have a loyal following and high consumer engagement. They generate marketing buzz and interest, so it’s no wonder that companies across all industries use them to attract … more

  • CMA Guide: EU GDPR & ePrivacy

    This guide provides CMA members with (a) an overview of the European Union (EU)’s General Data Protection Regulations (GDPR) in force May 25, 2018, (b) information on GDPR’s requirements, … more

  • CMA Guide: Telemarketing Regulation in Canada

    This guide provides organizations with essential information relevant to marketing their goods and services by telephone in Canada. It includes information about various laws, government regulations, … more

  • CMA Guide: Marketing to Children and Teenagers

    CMA Members believe that special attention needs to be given to the sensitive issues surrounding marketing to children and to teenagers. Sections K and L of the CMA Code of Ethics and Standards … more

  • CMA Mini-Guide: Quebec’s Language Rules

    This document is intended to contribute to your organization’s understanding regarding its obligations when marketing in the province of Quebec. Most marketers are aware of Quebec’s … more