CMA Guides & Mini-Guides

A series of guides and mini guides have been created to assist member organizations to better understand their important obligations under the Code. The guidelines below provide practical, how-to information relevant to today’s marketing channels, technologies and practices. Have questions? Connect with the Public Affairs team. 

  • CMA Guide: Permitted Cannabis Marketing Activities

    The CMA Guide on Permitted Cannabis Marketing Activities provides information and insights to help marketers in this newly legalized sector to comply with the legislation and follow best practices. … more

  • CMA Guide: Promotional Contests

    Contests in Canada have a loyal following and high consumer engagement. They generate marketing buzz and interest, so it’s no wonder that companies across all industries use them to attract … more

  • CMA Guide: Telemarketing Regulation in Canada

    This guide provides organizations with essential information relevant to marketing their goods and services by telephone in Canada. It includes information about various laws, government regulations, … more

  • CMA Guide: EU GDPR & ePrivacy

    This guide provides CMA members with (a) an overview of the European Union (EU)’s General Data Protection Regulations (GDPR) in force May 25, 2018, (b) information on GDPR’s requirements, … more

  • CMA Guide: Canada’s Anti-Spam Law (CASL)

    CMA Guide to Canada’s Anti-Spam Law (CASL)

    This guide provides CMA members with an overview of Canada’s Anti-Spam Law, which came into effect on July 1, 2014. The document … more

  • CMA Guide: Marketing to Children and Teenagers

    CMA Members believe that special attention needs to be given to the sensitive issues surrounding marketing to children and to teenagers. Sections K and L of the CMA Code of Ethics and Standards … more

  • CMA Guide: Digital Marketing

    A recognized leader in ethical marketing and industry self-regulation, the Canadian Marketing Association’s Code of Ethics and Standards of Practice establishes operating best practices for … more

  • CMA Mini-Guide: Quebec’s Language Rules

    This document is intended to contribute to your organization’s understanding regarding its obligations when marketing in the province of Quebec. Most marketers are aware of Quebec’s … more

  • CMA Mini-Guide: Native Advertising

    Native advertising has become increasingly popular over the past few years. In fact, it has been said that people view native ads 53% more often than banner ads, and that purchase intent is 53% … more