CMA Guide: Cannabis Marketing

The CMA Guide on Cannabis Marketing provides information and insights to help marketers in this newly legalized sector to comply with the legislation and follow best practices. Developed by our Working Group on Cannabis Marketing, which is comprised of senior marketers from the cannabis industry, as well as agencies and suppliers to the agency, the Guide is relevant not only for front-line marketers in the cannabis sector, but also for their suppliers. It covers activities such as packaging, and the sale of non-cannabis items such as promotional items.