CMA Guide: Privacy Compliance

This document contains information on implementing the federal government's Personal Information Protection and Electronic Documents Act (PIPEDA) and elements of the Canadian Marketing Association Code of Ethics and Standards of Practice that relate to privacy. Note that where there is a conflict between PIPEDA and Canada's Anti-Spam Law, Canada's Anti-Spam law supersedes PIPEDA. Members should also consult CMA's Guide to Canada's Anti-Spam Law and CMA's Digital Marketing Guide.

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Tags: Code of Ethics, PIPEDA, Best Practices, Consumer Privacy