CMA Guides & Mini-Guides

The Canadian Marketing Association’s Code of Ethics and Standards of Practice is the foundation of the marketing community’s self-regulation.

A series of guides and mini guides have been created to assist member organizations to better understand their important obligations under the Code. The guidelines below provide practical, how-to information relevant to today’s marketing channels, technologies and practices.

  • CMA Guide: Opt-Out Consent

    This document is intended to contribute to your organization’s understanding of the evolving regulatory environment surrounding consent for non-digital marketing communications as it relates to … more

  • CMA Guide on Use of Currency in Marketing

    This document is intended to contribute to your organization's understanding of its obligations should it choose to use materials resembling currency as part of its marketing mix.

    CMA Members … more

  • Guide to Quebec’s Language Rules

    Most marketers are aware of Quebec’s Charter of the French Language, sometimes still referred to as Bill 101. However, its specific terms and requirements as they apply to direct and online … more