The Canadian Marketing Association’s Code of Ethics and Standards of Practice is the foundation of the marketing community’s self-regulation.
A series of guides and mini guides have been created to assist member organizations to better understand their important obligations under the Code. The guidelines below provide practical, how-to information relevant to today’s marketing channels, technologies and practices.
This document is intended to contribute to your organization’s understanding of the evolving regulatory environment surrounding consent for non-digital marketing communications as it relates to … more
This document is intended to contribute to your organization's understanding of its obligations should it choose to use materials resembling currency as part of its marketing mix.
CMA Members … more
Most marketers are aware of Quebec’s Charter of the French Language, sometimes still referred to as Bill 101. However, its specific terms and requirements as they apply to direct and online … more