CMA Working Groups and Regulatory Committees

Ethics and Standards Committee

The CMA Ethics and Standards Committee oversees development of CMA’s framework of industry self-regulation, in particular the Canadian Marketing Code of Ethics & Standards, and related best practices and compliance guides. The Committee provides advice to assist the public policy and advocacy work of the Association and helps to educate and promote awareness of the Code of Ethics & Standards.

The Committee focuses on issues that affect trust in the marketplace, like anti-spam and CASL, consumer protection, marketing to children and youth, deceptive advertising, fraud prevention and more. 

Members need to demonstrate experience in a senior marketing management and/or ethical and legal compliance role. They are selected based on how their expertise may be applied in the context of current priorities of the Committee.

Committee Members

Committee Staff Manager

Privacy and Data Committee

The CMA Privacy and Data Advisory Committee advises on the Association's policy positions and program activities in the critical areas of privacy, and data usage and protection. This may include providing input and advice on regulations, including the work and policy views of the Office of the Privacy Commissioner (OPC), as well as other Canadian and international privacy authorities.

The Committee provides a forum for discussion and information exchange on matters related to privacy and marketing, along with input and advice to assist the public policy advocacy work of the Association. It focuses on issues that affect trust in the marketplace, including privacy, informational consent, data collection and use. It advises and supports research projects, and identifies privacy-related compliance and self-regulatory matters that could be examined more closely by the Ethics and Standards Committee.

Members need to demonstrate experience in a senior marketing management and/or ethical and legal compliance role. They are selected based on how their expertise may be applied in the context of current priorities of the Committee.

Committee Members

Committee Staff Manager

Working Group on Cannabis Marketing

The CMA Working Group on Cannabis Marketing:

• Provides information on regulations and best practices for marketing cannabis in Canada;
• Proposes and contributes to materials to inform marketers about the regulations and best practices; and
• Collaborates with Health Canada to seek clarification on regulatory matters, and to pursue common objectives within the legislative framework, such as achieving more clarity on promotional activities while ensuring that children and youth are protected.

Committee Members

Working Group Staff Manager

Postal Relations Committee

As needed, the CMA's Postal Relations Committee provides an important forum through which the direct marketing industry, including Canada Post officials, meet to discuss all aspects of the marketing mail process in an impartial, collaborative, and confidential environment.

The Committee provides a collaborative forum to identify and discuss marketing mail process improvement opportunities brought forward by marketers, Canada Post, agencies, and mail service providers. It also acts as a conduit for Canada Post to update CMA Members regarding upcoming rate increases, product launches, or amendments. Finally, the Committee acts as a confidential industry sounding board for future Canada Post initiatives.

Members need to demonstrate extensive experience in a senior direct marketing management and/or ethical and legal compliance role. They are selected based on how their expertise may be applied in the context of current priorities of the Committee.

Committee Members

Committee Staff Manager