CMA Advocacy Committees

Ethics and Standards Committee

The CMA Ethics and Standards Committee provides a forum for discussion and information exchange on matters related to privacy and marketing. CMA’s Ethics & Standards Committee oversees development of CMA’s framework of industry self-regulation, in particular the CMA Code of Ethics and Standards of Practice, and related guides.

The Committee focuses on issues that affect trust in the marketplace, like privacy, marketing to children and the impact of new technological channels. It provides advice to assist the public policy advocacy work of Association staff and it helps to educate and promote awareness of the Code of Ethics to the Association membership.

Members need to demonstrate extensive experience in a senior marketing management and/or ethical and legal compliance role. They are selected based on how their expertise may be applied in the context of current priorities of the Committee.

Chair

Committee Members

Postal Relations Committee

The CMA's Postal Relations Committee provides an important forum through which the direct marketing industry, including Canada Post officials, meet to discuss all aspects of the marketing mail process in an impartial, collaborative, and confidential environment.

The Committee provides a collaborative forum to identify and discuss marketing mail process improvement opportunities brought forward by marketers, Canada Post, agencies, and mail service providers. It also acts as a conduit for Canada Post to update CMA Members regarding upcoming rate increases, product launches, or amendments. Finally, the Committee acts as a confidential industry sounding board for future Canada Post initiatives.

Members need to demonstrate extensive experience in a senior direct marketing management and/or ethical and legal compliance role. They are selected based on how their expertise may be applied in the context of current priorities of the Committee.

Chair

Committee Members

Privacy and Data Advisory Committee

The CMA Privacy and Data Advisory Committee advises on the Association's policy positions and program activities in the critical areas of privacy, and data usage and protection. This may include providing input and advice on regulations, including the work and policy views of the Office of the Privacy Commissioner (OPC), as well as other Canadian and international privacy authorities.

The Committee provides a forum for discussion and information exchange on matters related to privacy and marketing, along with input and advice to assist the public policy advocacy work of the Association. It focuses on issues that affect trust in the marketplace, including privacy, informational consent, data collection and use. It advises and supports research projects, and identifies privacy-related compliance and self-regulatory matters that could be examined more closely by the Ethics and Standards Committee.

Members need to demonstrate extensive experience in a senior marketing management and/or ethical and legal compliance role. They are selected based on how their expertise may be applied in the context of current priorities of the Committee.

Chair

Committee Members