CMA Working Groups and Regulatory Committees

Ethics and Standards Committee

The CMA Ethics and Standards Committee oversees development of CMA’s framework of industry self-regulation, in particular the Canadian Marketing Code of Ethics & Standards, and related best practices and compliance guides. The Committee provides advice to assist the public policy and advocacy work of the Association and helps to educate and promote awareness of the Code of Ethics & Standards.

The Committee focuses on issues that affect trust in the marketplace, like anti-spam and CASL, consumer protection, marketing to children and youth, deceptive advertising, fraud prevention and more. 

Members need to demonstrate experience in a senior marketing management and/or ethical and legal compliance role. They are selected based on how their expertise may be applied in the context of current priorities of the Committee.

Chair

Kim Arsenault | Senior Director, Client Services | INBOX MARKETER A TRENDLINE COMPANY

Committee Members

Sheridan Antoniuk 

Alison Byczok | Director, Marketing & Communications | CNIB

Jacques Gaboury | Vice President, Legal and General Counsel | NUMERIS

Leanne Gleeson | Senior Legal Counsel | CANADIAN OLYMPIC COMMITTEE

Filomena Henriques | Director, CASL Program and Corporate Records | SCOTIABANK

Barbara Robins | Vice President, Legal and Regulatory Affairs, Canada, Asia-Pacific, Latin America | READER'S DIGEST

Andrew Schiestel | President | TBK CREATIVE

Engy Sedki | Digital Engagement Lead, Communications and Marketing | CANADA MORTGAGE AND HOUSING CORPORATION

David Young | Principal | DAVID YOUNG LAW

Committee Staff Manager

Florentina Stancu-Soare | Senior Manager, Regulatory and Consumer Affairs | CMA

 

Privacy and Data Committee

The CMA Privacy and Data Advisory Committee advises on the Association's policy positions and program activities in the critical areas of privacy, and data usage and protection. This may include providing input and advice on regulations, including the work and policy views of the Office of the Privacy Commissioner (OPC), as well as other Canadian and international privacy authorities.

The Committee provides a forum for discussion and information exchange on matters related to privacy and marketing, along with input and advice to assist the public policy advocacy work of the Association. It focuses on issues that affect trust in the marketplace, including privacy, informational consent, data collection and use. It advises and supports research projects, and identifies privacy-related compliance and self-regulatory matters that could be examined more closely by the Ethics and Standards Committee.

Members need to demonstrate experience in a senior marketing management and/or ethical and legal compliance role. They are selected based on how their expertise may be applied in the context of current priorities of the Committee.

Chair

Deborah Evans | Chief Privacy Officer | ROGERS

Committee Members

Amanda Maltby (Immedia Past Chair) | General Manager, Compliance and Chief Privacy Office | CANADA POST

Ruby Barber | Assistant General Counsel, Legal & Regulatory | BELL CANADA

Alessandra Bresani | Chief Privacy Officer | LOBLAW COMPANIES LTD.

Rupinder Dhillon | SVP, Chief Data Officer | HUDSON'S BAY COMPANY

David Elder | Digital Privacy Counsel to CMA | STIKEMAN ELLIOTT LLP 

Colin McKay | Head, Public Policy and Government Relations | GOOGLE 

Lisa McKay | Senior Privacy Manager | BMO

Suzanne Morin | VP, Enterprise Services Compliance & Chief Privacy Officer | SUNLIFE FINANCIAL 

Stephanie Rich | CONSULTANT | STEPHANIE RICH CONSULTING

Rishie Singh | Director, Business Analytics and Head of Data Science | SICKKIDS FOUNDATION

James Smith | Chief Privacy Officer | ENVIRONICS ANALYTICS

Pam Snively | VP, Chief Data & Trust Officer | TELUS

Committee Staff Manager

Fiona Wilson | Director, Government Relations | CMA

 

Working Group on Cannabis Marketing

The CMA Working Group on Cannabis Marketing:

  • Provides information on regulations and best practices for marketing cannabis in Canada;
  • Proposes and contributes to materials to inform marketers about the regulations and best practices; and
  • Collaborates with Health Canada to seek clarification on regulatory matters, and to pursue common objectives within the legislative framework, such as achieving more clarity on promotional activities while ensuring that children and youth are protected.

Co-Chairs

Chris Bolivar | VP, Brand & Marketing | FIRE AND FLOWER

Rick Moscone | Partner | FOGLER, RUBINOFF LLP

Committee Members

Kim Arsenault (CMA E&S Committee Rep) | Senior Director, Client Services | INBOX MARKETER, A TRENDLINE COMPANY

Bob Leroux | VP/GM, National Sales | PATTISON OUTDOOR

Margaret McKellar | VP, Innovation | KANTAR

Meredith McKeough | Client Partner | TWITTER CANADA

Jennifer McKenzie | Partner | BERESKIN & PARR

Oliver Robbins | Legal Counsel | SHOPPERS DRUG MART

Working Group Staff Manager

Florentina Stancu-Soare | Senior Manager, Regulatory and Consumer Affairs | CMA

 

Postal Relations Committee

As needed, the CMA's Postal Relations Committee provides an important forum through which the direct marketing industry, including Canada Post officials, meet to discuss all aspects of the marketing mail process in an impartial, collaborative, and confidential environment.

The Committee provides a collaborative forum to identify and discuss marketing mail process improvement opportunities brought forward by marketers, Canada Post, agencies, and mail service providers. It also acts as a conduit for Canada Post to update CMA Members regarding upcoming rate increases, product launches, or amendments. Finally, the Committee acts as a confidential industry sounding board for future Canada Post initiatives.

Members need to demonstrate extensive experience in a senior direct marketing management and/or ethical and legal compliance role. They are selected based on how their expertise may be applied in the context of current priorities of the Committee.

Chair

John Leonard | Vice President, Sales & Marketing | COVER-ALL

Committee Members

Fiona Robinson | DM Production Specialist | RBC

Keith Stroud | Direct Mail Production Specialist | RBC

Committee Staff Manager

Florentina Stancu-Soare | Senior Manager, Regulatory and Consumer Affairs | CMA