As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues. Visit this section to read the Association's submissions to federal and provincial governments and relevant regulatory bodies.

• CMA feedback to draft OPC guidance on data breach regulations

  Nov 1 2018 12:33 PM

  The Canadian Marketing Association (CMA) was pleased to respond to the draft guidance document on the mandatory reporting of breaches of security safeguards released by the Office of the Privacy … more

• CMA responds to Government of Québec’s consultation on Loyalty Program Bill

  Aug 21 2018 9:13 PM

  CMA was happy to submit comments on Bill 134. If passed, this would make Québec the second province, after Ontario, to have this type of legislation.

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• CMA Responds to Québec Draft Regulations for Loyalty Programs

  Aug 21 2018 9:11 PM

  Québec is one step closer to joining Ontario as the second jurisdiction in Canada that will have rules regarding loyalty programs. While it is encouraging to see an approach that aims to … more

• CMA Comments on the PIPEDA Review

  Jan 15 2008 10:00 AM

  Overall, the Canadian Marketing Association (CMA) is pleased to see that the government agrees that PIPEDA does not require any major changes at this time. CMA is in agreement with several of the … more

• CMA comments on Québec loyalty program bill

  Jul 26 2018 5:39 PM

  CMA made a submission to the Citizen Relations committee reviewing Bill 134, An Act mainly to modernize rules relating to consumer credit and to regulate debt settlement service contracts, high-cost … more

• CMA submits response to Bill S-228, An Act to amend the Food and Drugs Act

  Jul 26 2018 5:36 PM

  Prohibiting food and beverage marketing directed at children.

  The CMA highlighted several concerns in its comments to the Standing Committee on Health, including the proposed ban extending the age … more

• CMA responds to Health Canada Cost-Benefit Analysis Survey

  Jul 17 2018 4:54 PM

  The CMA provided commentary to Health Canada’s Cost-Benefit Analysis Survey. CMA re-iterated the importance of a regulatory environment that does not result in unintended consequences for … more

• CMA Submission to Ontario Clarification of Gift Card Rules Consultation

  Jul 6 2018 2:07 PM

  The CMA responded to the Government of Ontario’s proposed changes to clarify the gift card rules to proactively address marketplace confusion. Recommendations included the need to clarify how … more

• CMA submission to OPC Consultation on Online Interest Based Advertising

  Mar 15 2010 11:00 AM

  In a world where daily schedules are stretched and consumers are regularly bombarded with product information, interest-based advertising offers a partial antidote to modern information overload. … more

• CMA Speaking notes to Industry Science and Technology Committee regarding the Electronic Commerce Protection Act (Bill C-27)

  Oct 9 2009 11:00 AM

  Bill C-27, An Act to Promote the Efficiency and Adaptability of the Canadian Economy by Regulating Certain Activities that Discourage Reliance on Electronic Means of Carrying Out Commercial … more

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