As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues. Visit this section to read the Association's submissions to federal and provincial governments and relevant regulatory bodies.

• CMA Responds to Federal Government’s PIPEDA Reform Proposals

  Jan 21 2020 8:48 PM

  The CMA was pleased to respond to the federal government’s May 2019 Proposals to Modernize the Personal Information Protection and Electronic Documents Act (PIPEDA). The spirit of PIPEDA, since … more

• CMA Response to OPC's Consultation on Transfers for Processing

  Aug 8 2019 1:53 PM

  In its submission, the CMA urged the federal privacy commissioner to not change its interpretation of PIPEDA with regards to third-party data processing. The additional consent that would be required … more

• CMA writes to new Minister of Health regarding the “marketing to children” file

  Dec 18 2015 3:19 AM

  CMA wrote to the federal Minister of Health, the Hon. Jane Philpott, to communicate CMA’s interest to participate in any consultations regarding the Government’s intention to introduce … more

• CMA feedback to draft OPC guidance on data breach regulations

  Nov 1 2018 12:33 PM

  The Canadian Marketing Association (CMA) was pleased to respond to the draft guidance document on the mandatory reporting of breaches of security safeguards released by the Office of the Privacy … more

• CMA responds to Government of Québec’s consultation on Loyalty Program Bill

  Aug 21 2018 9:13 PM

  CMA was happy to submit comments on Bill 134. If passed, this would make Québec the second province, after Ontario, to have this type of legislation.

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• CMA Responds to Québec Draft Regulations for Loyalty Programs

  Aug 21 2018 9:11 PM

  Québec is one step closer to joining Ontario as the second jurisdiction in Canada that will have rules regarding loyalty programs. While it is encouraging to see an approach that aims to … more

• CMA Comments on the PIPEDA Review

  Jan 15 2008 10:00 AM

  Overall, the Canadian Marketing Association (CMA) is pleased to see that the government agrees that PIPEDA does not require any major changes at this time. CMA is in agreement with several of the … more

• CMA comments on Québec loyalty program bill

  Jul 26 2018 5:39 PM

  CMA made a submission to the Citizen Relations committee reviewing Bill 134, An Act mainly to modernize rules relating to consumer credit and to regulate debt settlement service contracts, high-cost … more

• CMA submits response to Bill S-228, An Act to amend the Food and Drugs Act

  Jul 26 2018 5:36 PM

  Prohibiting food and beverage marketing directed at children.

  The CMA highlighted several concerns in its comments to the Standing Committee on Health, including the proposed ban extending the age … more

• CMA responds to Health Canada Cost-Benefit Analysis Survey

  Jul 17 2018 4:54 PM

  The CMA provided commentary to Health Canada’s Cost-Benefit Analysis Survey. CMA re-iterated the importance of a regulatory environment that does not result in unintended consequences for … more

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