As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues. Visit this section to read the Association's submissions to federal and provincial governments and relevant regulatory bodies.

• CMA Response to the Government of Ontario’s Consultation on Strengthening Privacy Protections in Ontario

  Oct 15 2020 5:04 PM

  The Canadian Marketing Association (CMA) provided feedback to the Government of Ontario’s consultation on strengthening privacy protections in Ontario. The CMA is urging the Government of … more

• CMA Responds to Bill 64’s proposed amendments to Quebec’s private sector privacy law

  Sep 28 2020 4:11 PM

  (Available in English and French)

  The CMA provided feedback to the Quebec National Assembly’s Committee on Institutions as it reviews Bill 64’s proposed amendments to Quebec’s Act … more

• CMA Provides Considerations to Federal Government for Upcoming Speech from the Throne

  Sep 17 2020 11:26 AM

  As the Government of Canada shifts its attention to spurring economic recovery, marketing – the link between organizations and their customers – has a crucial role to play. In … more

• CMA Feedback to Special Committee Reviewing British Columbia’s Personal Information and Protection Act (PIPA)

  Sep 3 2020 1:42 AM

  The CMA was pleased to provide feedback in response to a consultation on the Personal Information and Protection Act (PIPA) by a Special Committee of the Legislative Assembly of British Columbia. … more

• CMA Responds to OPC’s Proposals for Ensuring the Appropriate Regulation of Artificial Intelligence

  Mar 25 2020 10:29 AM

  The CMA was pleased to submit comments in response to the OPC’s proposals for ensuring the appropriate regulation of artificial intelligence (AI). Through this consultation, Canada’s … more

• CMA Responds to Federal Government’s PIPEDA Reform Proposals

  Jan 21 2020 8:48 PM

  The CMA was pleased to respond to the federal government’s May 2019 Proposals to Modernize the Personal Information Protection and Electronic Documents Act (PIPEDA). The spirit of PIPEDA, since … more

• CMA Response to OPC's Consultation on Transfers for Processing

  Aug 8 2019 1:53 PM

  In its submission, the CMA urged the federal privacy commissioner to not change its interpretation of PIPEDA with regards to third-party data processing. The additional consent that would be required … more

• CMA writes to new Minister of Health regarding the “marketing to children” file

  Dec 18 2015 3:19 AM

  CMA wrote to the federal Minister of Health, the Hon. Jane Philpott, to communicate CMA’s interest to participate in any consultations regarding the Government’s intention to introduce … more

• CMA feedback to draft OPC guidance on data breach regulations

  Nov 1 2018 12:33 PM

  The Canadian Marketing Association (CMA) was pleased to respond to the draft guidance document on the mandatory reporting of breaches of security safeguards released by the Office of the Privacy … more

• CMA responds to Government of Québec’s consultation on Loyalty Program Bill

  Aug 21 2018 9:13 PM

  CMA was happy to submit comments on Bill 134. If passed, this would make Québec the second province, after Ontario, to have this type of legislation.

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