As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues. Visit this section to read the Association's submissions to federal and provincial governments and relevant regulatory bodies.
CMA responded to the draft guidelines on obtaining meaningful online consent, as well as the draft guidance on inappropriate data practices. The Association generally supports these guidance … more
The parliamentary review of Canada’s Anti-Spam legislation is being closely watched by many. In addition to appearing before the INDU parliamentary committee, CMA also submitted written … more
The Competition Bureau’s whitepaper on Big Data highlighted some of the potential misleading and deceptive marketing practices that big data can have in the Canadian marketplace. CMA responded … more