Government Submissions
As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues. Visit this section to read the Association's submissions to federal and provincial governments and relevant regulatory bodies.
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CMA Provides Considerations to Federal Government for Upcoming Speech from the Throne
As the Government of Canada shifts its attention to spurring economic recovery, marketing – the link between organizations and their customers – has a crucial role to play. In … more
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CMA Feedback to Special Committee Reviewing British Columbia’s Personal Information and Protection Act (PIPA)
The CMA was pleased to provide feedback in response to a consultation on the Personal Information and Protection Act (PIPA) by a Special Committee of the Legislative Assembly of British Columbia. … more
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CMA Responds to OPC’s Proposals for Ensuring the Appropriate Regulation of Artificial Intelligence
The CMA was pleased to submit comments in response to the OPC’s proposals for ensuring the appropriate regulation of artificial intelligence (AI). Through this consultation, Canada’s … more
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CMA Responds to Federal Government’s PIPEDA Reform Proposals
The CMA was pleased to respond to the federal government’s May 2019 Proposals to Modernize the Personal Information Protection and Electronic Documents Act (PIPEDA). The spirit of PIPEDA, since … more
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CMA Response to OPC's Consultation on Transfers for Processing
In its submission, the CMA urged the federal privacy commissioner to not change its interpretation of PIPEDA with regards to third-party data processing. The additional consent that would be required … more
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CMA writes to new Minister of Health regarding the “marketing to children” file
CMA wrote to the federal Minister of Health, the Hon. Jane Philpott, to communicate CMA’s interest to participate in any consultations regarding the Government’s intention to introduce … more
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CMA feedback to draft OPC guidance on data breach regulations
The Canadian Marketing Association (CMA) was pleased to respond to the draft guidance document on the mandatory reporting of breaches of security safeguards released by the Office of the Privacy … more
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CMA responds to Government of Québec’s consultation on Loyalty Program Bill
CMA was happy to submit comments on Bill 134. If passed, this would make Québec the second province, after Ontario, to have this type of legislation.
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CMA Responds to Québec Draft Regulations for Loyalty Programs
Québec is one step closer to joining Ontario as the second jurisdiction in Canada that will have rules regarding loyalty programs. While it is encouraging to see an approach that aims to … more
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CMA Comments on the PIPEDA Review
Overall, the Canadian Marketing Association (CMA) is pleased to see that the government agrees that PIPEDA does not require any major changes at this time. CMA is in agreement with several of the … more
