CMA Response to OPC's Consultation on Transfers for Processing

In its submission, the CMA urged the federal privacy commissioner to not change its interpretation of PIPEDA with regards to third-party data processing. The additional consent that would be required would not provide consumers with any meaningful improvement in privacy protection and would instead contribute to "consent fatigue". As the voice of the marketing profession in Canada, we are committed to helping Canadian marketers maintain high standards of professional conduct and transparency through our mandatory Code of Ethics & Standards of Practice and other resources, including the CMA Guide to Transparency for Consumers, which helps organizations provide clear, user-friendly information to consumers about how personal information is collected, used and shared.