CMA Responds to OPC’s ‘Consent and Privacy’ Discussion Paper

The Canadian Marketing Association believes that strengthening the accountability framework, combined with expanded use of implied consent, offers the best approach to enhancing privacy protections for individuals. CMA proposes that the accountability model be enhanced in the following ways: 1) expanding the recognition and use of implied consent, 2) the development by stakeholders of more relevant and targeted codes of practice, 3) greater use of de-identification, 4) if necessary for greater certainty, allowing the processing of data without consent for legitimate interests, and 5) rendering the definition of publically available information technology neutral. We believe this enhanced accountability framework is a positive way to build on the current ombudsman model which has proven its effectiveness over the years.

Tags: consumer privacy, PIPEDA