CMA Comments on the PIPEDA Review

Overall, the Canadian Marketing Association (CMA) is pleased to see that the government agrees that PIPEDA does not require any major changes at this time. CMA is in agreement with several of the committee’s recommendations and the government’s response to the key issues that require consultation and possible amendments. There are several recommendations that are of particular relevance to the marketing community, including: business contact information, the personal information of minors and data breach notification. What follows are our comments on these issues and our recommendations on how to effectively move forward in tackling any necessary changes.