Marketing to Children & Teenagers

Not all children are equipped to make informed decisions about supplying personal information and perhaps no aspect of marketing to children is more sensitive or more intrusive than the gathering of a child’s personal information. CMA Members believe that special attention needs to be given to the sensitive issues surrounding marketing to children and to teenagers. Sections K and L of the CMA Code of Ethics and Standards of Practice provide marketers with clear guidance on appropriate business practices when marketing to these demographic groups.

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