Not all children are equipped to make informed decisions about supplying personal information and perhaps no aspect of marketing to children is more sensitive or more intrusive than the gathering of a child’s personal information. CMA Members believe that special attention needs to be given to the sensitive issues surrounding marketing to children and to teenagers. Sections K and L of the Canadian Marketing Code of Ethics and Standards provide marketers with clear guidance on appropriate business practices when marketing to these demographic groups.
CMA Member Guides
- CMA Response: Health Canada Cost-Benefit Analysis (restricting food and beverage marketing to children)
- CMA Submission: Response to Bill S-228, An Act to amend the Food and Drugs Act (prohibiting food and beverage marketing directed at children)
- CMA Submission to the Health Canada Online Public Consultation: ‘Towards Restricting Unhealthy Food and Beverage Marketing to Children’
- CMA Letter: Minister of Health regarding “marketing to children” file