PIPEDA & Compliance

The CMA's privacy and data protection resources and initiatives for marketers are listed below. For more information on privacy issues and obligations for marketers, see our main Privacy and Data Protection webpage. For consumer information, see our Protecting Your Personal Information webpage.

CMA Resources

Blogs & Member Bulletins

Presentations, Webinars and Upcoming Events

Recent CMA Submissions to Government

Government Resources

Office of the Privacy Commissioner

Provincial Legislation Deemed "Substantially Similar" to PIPEDA

CMA Research

Data Privacy Study: What the Canadian Consumer Really Thinks

To better understand Canadian consumer perspectives, the CMA rparticipated in a global study conducted by Foresight Factory in 10 countries.

Read the Report & Findings 

Canadians want user-friendly information about privacy policies

In a study commissioned and guided by the CMA's Privacy and Data Advisory Committee, Attitudes towards Data Privacy and Transparency (conducted by Environics Research) provides detailed information about the kind of information that consumers want to have about how their personal information is being processed.

Other Initiatives


AdChoices, the Canadian Self-Regulatory Program for Online Behavioural Advertising brings more transparency and consumer choice to online advertising. The program has been crafted by the Digital Advertising Alliance of Canada (DAAC), a partnership between CMA and seven other leading Canadian marketing and advertising associations.

Data Privacy Day

The CMA is proud to be a champion of Data Privacy Day, an international effort held annually on January 28 to create awareness about the importance of respecting privacy, safeguarding data, empowering individuals and enabling trust.

Read More

Tags: compliance, privacy, breach, data, cookies, AdChoices