The CMA's privacy and data protection resources and initiatives for marketers are listed below. For more information on privacy issues and obligations for marketers, see our main Privacy and Data Protection webpage. For consumer information, see our Protecting Your Personal Information webpage.
- CMA Guide: Privacy Compliance (Members only)
- CMA Resource: Privacy Legislation Comparison Chart (Member only)
- CMA Guide: Transparency for Consumers
- CMA Guide: EU GDPR & ePrivacy (Members only)
Blogs & Member Bulletins
- Blog: Your Privacy and Security Responsibilities during the Pandemic
- Blog: What Marketers Need to know about California's Consumer Privacy Act (Part 2)
- Blog: What Marketers Need to know abut California's Consumer Privacy Act (Part 1)
- Blog: Ontario Data Strategy Consultations
- Blog: OPC Concludes Review of Third-Party Data Consent Rules: Status Quo to Continue
- Blog: Government announced Digital Charter, announces PIPEDA review and more
- Blog: How is "publicly available information" like a cassette tape deck?
- Blog: New Transparency Framework Help Inform Consumers and Builds Greater Loyalty
- Blog: PRIVACY NOW: Marketers, Here is What you Need to Know!
- Blog: Mandatory Breach Regulations - Are You Ready?
- Blog: Key Takeaways from 2018 CMAprivacy
- Blog: OPC's new consent guidelines and what they mean for your business
- Blog: Changes to Canada's privacy laws looming - Balancing innovation & privacy
- Blog: The latest on privacy compliance, consumer trends and our privacy world in 2030
- Blog: The Trump effect on Canadian marketing
- Member Bulletin: Marketing impacted by Changes to Federal Privacy Law
Presentations, Webinars and Upcoming Events
- Workshop: Privacy Essentials for Marketers
- Webinar: Canada's Breach Regulations - Are you ready?
- Presentation: Why smaller organizations need to understand privacy laws & best practices too
Recent CMA Submissions to Government
- CMA Response: OPC Proposals for Ensuring the Appropriate Regulation of Artificial Intelligence
- CMA Response: Federal Government's PIPEDA Reform Proposals
- CMA Response: OPC Consultations on Transfers for Processing
- CMA Response: OPC ‘Consent and Privacy’ Discussion Paper
Office of the Privacy Commissioner
- Privacy toolkit for businesses
- Guidelines for obtaining meaningful consent
- Guidelines on privacy and online behavioural advertising
- Web tracking with cookies
- What you need to know about mandatory reporting of breaches of security safeguards
- Organizations' Guide to Complaint Investigations under PIPEDA
- Ten tips for avoiding complaints to the OPC
- Getting Accountability Right with a Privacy Management Program
- Guidelines for processing personal data across borders
Provincial Legislation Deemed "Substantially Similar" to PIPEDA
- Alberta: Personal Information Protection Act (PIPA)
- British Columbia: Personal Information Protection Act (PIPA)
- Quebec: Act Respecting the Protection of Personal Information in the Private Sector
Data Privacy Study: What the Canadian Consumer Really Thinks
To better understand Canadian consumer perspectives, the CMA rparticipated in a global study conducted by Foresight Factory in 10 countries.Read the Report & Findings
Canadians want user-friendly information about privacy policies
In a study commissioned and guided by the CMA's Privacy and Data Advisory Committee, Attitudes towards Data Privacy and Transparency (conducted by Environics Research) provides detailed information about the kind of information that consumers want to have about how their personal information is being processed.
AdChoices, the Canadian Self-Regulatory Program for Online Behavioural Advertising brings more transparency and consumer choice to online advertising. The program has been crafted by the Digital Advertising Alliance of Canada (DAAC), a partnership between CMA and seven other leading Canadian marketing and advertising associations.
Data Privacy Day
The CMA is proud to be a champion of Data Privacy Day, an international effort held annually on January 28 to create awareness about the importance of respecting privacy, safeguarding data, empowering individuals and enabling trust.