Regulatory Resources


On January 1, 2004, Canada's new privacy laws came into effect, changing the way all Canadian organizations handle commercial transactions and customer information. CMA has led the industry in privacy education to ensure that organizations are compliant with the new legislation.

The following chart compares key provisions of Canada's privacy and anti-spam legislation with two of the most comprehensive frameworks in the world, Europe's General Protection Regulation (GDPR), which came into effect in May 2018 and the California Consumer Privacy ACt (CCPA), which is slated to take effect in July 2020.

Privacy Legislation Comparison Chart | CMA MEMBERS - DOWNLOAD lock key

Federal & Provincial Government Institutions

Regulations, Guidelines & Other Useful Information

International Links


Internet marketing continues to grow as a means of communication between organizations and existing and potential customers. CMA takes a leadership role in addressing issues such as spam and opt-in consent that impact this marketing channel.

Federal & Provincial Government Institutions

Regulations, Guidelines & Other Useful Information

Fight Spam

Task Force on Spam Presents Final Report to Federal Industry Minister (May 17, 2005)

Report of the Task Force on Spam: Stopping Spam: Creating a Stronger Safer Internet

Task Force on Spam Working Group on Validating Commercial Email: Recommended Best Practices for Email Marketing

Ad Choices Program for Interest-based Advertising (or OBA)

International Links


Telemarketing in Canada is regulated by the Canadian Radio-television Telecommunications Commission. CMA continues to advocate for regulations that allow the legitimate industry of telemarketing to function, while respecting consumer choice.

Federal & Provincial Government Institutions

Regulations, Guidelines & Other Useful Information

Consumer Protection

Consumer protection laws regulate many marketing activities. Federally, marketing activities are governed by the Competition Bureau and office of Consumer Affairs. Despite this, responsibility for consumer protection resides with provincial governments and marketers often face a myriad of rules and regulations across the country. This section includes links to provincial websites and their most recent activities.

Federal & Provincial Government Institutions

Competition Bureau

Office of Consumer Affairs

Alberta: Government Services, Consumer Services Branch

British Columbia: Consumer Protection B.C.

Manitoba: Consumer Protection Office

New Brunswick: Department of Justice and Consumer Affairs

Newfoundland: Consumer and Commercial Affairs

Northwest Territories: Department of Municipal and Community Affairs

Nova Scotia: Service Nova Scotia and Municipal Relations

Nunavut: Department of Community and Government Services

Ontario: Ministry of Consumer and Business Services

Prince Edward Island: Department of Justice and Public Safety, Consumer Services

Québec: Office de la protection du consommateur

Saskatchewan: Consumer Protection Branch, Department of Justice

Yukon: Department of Consumer Services

Regulations, Guidelines & Other Useful Information

Other Consumer Groups


There’s good news and bad news for marketer in Canada’s new trademark law, set to come into effect on June 17, 2019. The good: companies will be able to trademark a wide range of things, including sounds, scents, tastes, textures, holograms, moving images and more. The bad news: the changes open the door to trolls and trademark challenges. Check out our Fact Sheet to learn how to minimize the risks and maximize the opportunities.

Navigating Trademark Changes in Canada | CMA MEMBERS – DOWNLOAD lock key

Tags: competition law, privacy, e-marketing, consumer protection, PIPEDA, spam, CASL, telemarketing, behavioural advertising, interest-based advertising, trademarks