B2B Hub

Network at Events

Get On Stage

CMA’s open Call For Speakers

 

Connect with Members

Member Directory

View detailed contact information for all of the CMA Member organizations.

Referral Program

Get free access to CMA products and services by introducing key decision-makers to the CMA Membership Team.

Join CMA

CMA can help you grow your business, represent your industry and increase your team’s marketing knowledge.

Perspectives

Wearables: An Evolution from Novelty to Business Value

In the B2B space, companies can apply wearables in innovative, relevant and sustainable applications – especially to boost productivity, safety, business process, health/wellness, and more.

Read the latest white papers, reports and insights for marketers, curated from CMA's Councils, industry leaders and trusted sources.

Get Involved

Share Thoughts Leadership

Provide compelling marketing content to help promote your business.

Sponsorship Opportunities

Showcase, activate and connect with Canada’s Top Marketers

B2B Council

B2B Council

The B2B Council serves as the "steering committee" that develops and facilitates a strong value proposition for business-to-business members.

Join this Council

Council participation is for CMA members only. Persons wishing to join a Council must have a minimum of 5-8 years marketing management experience.

In-House Training

Customized Solutions

CMA offers dynamic in-house training designed to specifically address your company’s B2B objectives.

Take advantage of the Canadian Marketing Association's proven expertise in delivering educational programs to help meet your organization's objectives.

Topics of interest:

  • Presentation Skills
  • Direct Marketing
  • Developing the Marketing Plan
  • Digital Training Day
  • Project Management for Marketers
  • Integrated Branding & Strategic Promotions
  • Marketing Measurement
  • CASL

Online Courses

Take your Career to the Next Level

Learn from Canada’s leading marketing association leader

Digital Marketing Course

Jan 16 | Online

Familiarize yourself with the digital marketing landscape and build your capacity to make better business decisions.

Digital Marketing Strategy Course

Jan 23 | Online

This course will walk you through the essential elements of building a digital marketing strategy plan, from understanding and serving your ideal customers and setting digital marketing objectives, to content strategy and modern marketing management models.

Direct Response Marketing Course

Jan 23 | Online

Apply direct marketing strategies to digital, print and social, including how to set measurable objectives to prove success.

Integrated Branding Course

Learn how to design and implement both strategic and tactical integrated branding programs that will increase the value of your organization's brand and business.

Certified Marketing Specialist™ Designation

Your team can earn their designation from Canada’s leading marketing association educator.

Marketing Math Course

Feb 13 Online

Examine the basic formulas and special arithmetic used in marketing-driven companies. You will learn how to calculate key business metrics to optimize costs and deliver profits.

 

Seminars

Storytelling Secrets for Marketers

Nov 23 | Toronto

Learn insights and techniques to craft and deliver impactful stories

Digital Promotions Strategy

Nov 29 | Toronto

Learn to build successful digital promotional strategies.

Project Management for Marketers

Dec 6 | Toronto

Prepare yourself for the marketing project management challenge.  

Community Management

Jan 25 | Toronto

Learn how to grow, nurture and better leverage your social media channels.

Developing the Marketing Plan

Feb 9 | Toronto

Learn the essentials of a successful marketing plan.

User Experience 101

Feb 15 | Toronto

Explore and design customer-centric digital experiences

Marketing Math

Apr 11-12 | Toronto

Learn how to calculate key business metrics to optimize costs and deliver profits

Seminar Speaking Opportunities

Looking for innovative topics and speakers who provide actionable insights for participants.

 


Advocacy Resources

Guides & Mini Guides

A series of guides and fact sheets have been created to assist member organizations to better understand their important obligations under the Code.

Code of Ethics and Standards of Practice

CMA's Code of Ethics and Standards of Practice is the foundation of the marketing community's self-regulation.

Privacy

This document contains information on implementing the federal government's Personal Information Protection and Electronic Documents Act (PIPEDA).

CASL

The document provides members with an overview of the law's requirements, key elements, special cases, practical considerations and a list of key resources.

AdChoices

Your AdChoices Program: Driving Consumer Trust in Online Interest-Based Advertising.

Accessibility & AODA

This act lays the framework for the development of province-wide mandatory standards on accessibility in five key areas of daily life.

Marketing to Children

Recent breach reminds us to be careful about children's information.