Published:
December 2014
Format:
Spiral Bound, 240 pages
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Pricing:
Hard Cover
CMA Member: $199 | Regular: $450
PDF on USB Key
CMA Member: $199 | Regular: $450
Book & PDF on USB Key
CMA Member: $299 | Regular: $550
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With curated content from over 70 trusted sources, you'll find the stats, benchmarks, analyses and trending info to support marketing planning and decision-making in 2015. more
Marketing Facts 2015 is the latest edition of CMA’s annual publication, released in December 2014.
Collectively, the material provides perspective on a wide range of issues that confront marketers on a day-to-day basis – helping to frame the evolving marketing landscape in Canada and abroad. It's a must-have book for any business or library.
Regular book sections include key Canadian statistics (i.e., population, employment); ad spend & forecasts by medium; media engagement metrics, marketer benchmarks and business issues.
Additional features in the 2015 edition include:
- Where Canadians shop & motivators
- Content engagement across the purchase process
- Research in loyalty marketing, online privacy
- Marketing to Millennial segments
- Ethnic cultures' spending patterns
- Multi-screen user behaviour
- Online advertising tactics, such as retargeting
- Effects of digital offers
- Academic research on the impact of fear on brand
