CMA Brand Hub

Perspectives

Measuring the Brand Relationship: Science, Value and Perception

How do you measure brand equity and value? Discover current tools and practices, including key KPIs used by marketers today.


Read the latest white papers, reports and insights for marketers, curated from CMA's Councils, industry leaders and trusted sources.

Network at Events

Get On Stage

CMA’s open Call For Speakers

 

Branding & Strategic Planning Council

Branding & Strategic Planning Council

The Branding and Strategic Planning Council creates a stimulating, respected and interactive forum for the exploration of excellence in Branding and Strategic Planning.

Join this Council

Council participation is for CMA members only. Persons wishing to join a Council must have a minimum of 5-8 years marketing management experience.

Connect with Members

Member Directory

View detailed contact information for all of the CMA Member organizations.

Referral Program

Get free access to CMA products and services by introducing key decision-makers to the CMA Membership Team.

Join CMA

CMA can help you grow your business, represent your industry and increase your team’s marketing knowledge.

Get Involved

Share Thoughts Leadership

Provide compelling marketing content to help promote your business.

Sponsorship Opportunities

Showcase, activate and connect with Canada’s Top Marketers

Online Branding Courses

Integrated Branding Course

Jan 30 | Online

Learn how to design and implement both strategic and tactical integrated branding programs that will increase the value of your organization's brand and business.

Digital Marketing Course

Jan 16 | Online

Familiarize yourself with the digital marketing landscape and build your capacity to make better business decisions.

Digital Marketing Strategy Course

Jan 23 | Online

This course will walk you through the essential elements of building a digital marketing strategy plan, from understanding and serving your ideal customers and setting digital marketing objectives, to content strategy and modern marketing management models.

 

In-House Training

Customized Solutions

CMA offers dynamic in-house training designed to specifically address your company’s branding objectives.

Take advantage of the Canadian Marketing Association's proven expertise in delivering educational programs to help meet your organization's branding objectives.

Topics of interest:

  • Personal Branding
  • Project Management for Marketers
  • Developing the Marketing Plan
  • Presentation Skills

Seminars

Storytelling Secrets for Marketers

Nov 23 | Toronto

Learn insights and techniques to craft and deliver impactful stories

Digital Promotions Strategy

Nov 29 | Toronto

Learn to build successful digital promotional strategies.

Project Management for Marketers

Dec 6 | Toronto

Prepare yourself for the marketing project management challenge.  

Community Management

Jan 25 | Toronto

Learn how to grow, nurture and better leverage your social media channels.

Developing the Marketing Plan

Feb 9 | Toronto

Learn the essentials of a successful marketing plan.

User Experience 101

Feb 15 | Toronto

Explore and design customer-centric digital experiences

Marketing Math

Apr 11-12 | Toronto

Learn how to calculate key business metrics to optimize costs and deliver profits

Seminar Speaking Opportunities

Looking for innovative topics and speakers who provide actionable insights for participants.

 


Advocacy Resources

Marketing to Children

Recent breach reminds us to be careful about children's information.

Guides & Mini Guides

A series of guides and fact sheets have been created to assist member organizations to better understand their important obligations under the Code.

AdChoices

Your AdChoices Program: Driving Consumer Trust in Online Interest-Based Advertising.

CASL

The document provides members with an overview of the law's requirements, key elements, special cases, practical considerations and a list of key resources.

Privacy

This document contains information on implementing the federal government's Personal Information Protection and Electronic Documents Act (PIPEDA).

Code of Ethics and Standards of Practice

CMA's Code of Ethics and Standards of Practice is the foundation of the marketing community's self-regulation.

Accessibility & AODA

This act lays the framework for the development of province-wide mandatory standards on accessibility in five key areas of daily life.