CMA Insights Hub

Perspectives

The Customer Journey View of Analytics

To provide value to their customer experience, organizations should adopt a customer journey view of analytics in their data environments.

Network at Events

Get On Stage

CMA’s open Call For Speakers

 

Customer Insights & Analytics Council

Customer Insights & Analytics

The Customer Insights and Analytics Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions.

Join this Council

Council participation is for CMA members only. Persons wishing to join a Council must have a minimum of 5-8 years marketing management experience.

Online Courses

Marketing Math Course

Feb 13 Online

Examine the basic formulas and special arithmetic used in marketing-driven companies. You will learn how to calculate key business metrics to optimize costs and deliver profits.

Certified Marketing Specialist™ Designation

Your team can earn their designation from Canada’s leading marketing association educator.

 

In-House Training

Customized Solutions

CMA offers dynamic in-house training designed to specifically address your company’s objectives.

Take advantage of the Canadian Marketing Association's proven expertise in delivering educational programs to help meet your organization's analytical objectives.

Topics of interest:

  • Project Management for Marketers
  • Marketing Measurement

Seminars

Storytelling Secrets for Marketers

Nov 23 | Toronto

Learn insights and techniques to craft and deliver impactful stories

Digital Promotions Strategy

Nov 29 | Toronto

Learn to build successful digital promotional strategies.

Project Management for Marketers

Dec 6 | Toronto

Prepare yourself for the marketing project management challenge.  

Community Management

Jan 25 | Toronto

Learn how to grow, nurture and better leverage your social media channels.

Developing the Marketing Plan

Feb 9 | Toronto

Learn the essentials of a successful marketing plan.

User Experience 101

Feb 15 | Toronto

Explore and design customer-centric digital experiences

Marketing Math

Apr 11-12 | Toronto

Learn how to calculate key business metrics to optimize costs and deliver profits

Seminar Speaking Opportunities

Looking for innovative topics and speakers who provide actionable insights for participants.

 


Webinars

A Brand Marketer’s Guide to Programmatic

Nov 10 | Webinar

Learn how to reach the right consumer at the right time

Managing a Crisis

Nov 30 | Webinar

Effectively communicate to minimize reputation loss and impact on your brand

Connect with Members

Member Directory

View detailed contact information for all of the CMA Member organizations.

Referral Program

Get free access to CMA products and services by introducing key decision-makers to the CMA Membership Team.

Join CMA

CMA can help you grow your business, represent your industry and increase your team’s marketing knowledge.

Get Involved

Share Thoughts Leadership

Provide compelling marketing content to help promote your business.

Sponsorship Opportunities

Showcase, activate and connect with Canada’s Top Marketers

Advocacy Resources

CASL

The document provides members with an overview of the law's requirements, key elements, special cases, practical considerations and a list of key resources.

Marketing to Children

Recent breach reminds us to be careful about children's information.

AdChoices

Your AdChoices Program: Driving Consumer Trust in Online Interest-Based Advertising.

Guides & Mini Guides

A series of guides and fact sheets have been created to assist member organizations to better understand their important obligations under the Code.

Privacy

This document contains information on implementing the federal government's Personal Information Protection and Electronic Documents Act (PIPEDA).

Code of Ethics and Standards of Practice

CMA's Code of Ethics and Standards of Practice is the foundation of the marketing community's self-regulation.

Accessibility & AODA

This act lays the framework for the development of province-wide mandatory standards on accessibility in five key areas of daily life.

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