Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

• Canadian Multi-Platform Landscape

  Jun 16 2017 1:12 PM

  CMA is pleased to showcase, in partnership with comScore, a whitepaper on digital trends in Canada and how they will influence the future of the Canadian marketing landscape.

  This annual landmark … more

• Customer-First Retail

  Jun 15 2017 12:49 PM

  CMA is pleased to showcase, in partnership with DAC group, a whitepaper on how to remain relevant in retail in 2017.

  The retail industry has been bombarded by unprecedented change in recent years. … more

• Top Canadian Advertisers of the Quarter (Q1) - Finance

  May 10 2017 4:42 PM

  CMA is pleased to showcase, in partnership with comScore Canada, a list of the top 10 Canadian advertisers of the quarter. The source of the data is from comScore Ad Metrix, Canada for the period … more

• Bill 47, Protecting Rewards Points Act— Assessment & Position Report

  Apr 26 2017 4:10 PM

  CMA is pleased to showcase, in partnership with Bond Brand Loyalty, an assessment and position report discussing the implications of the Bill 47 legislation on Members of loyalty programs. Several … more

• Brand Authenticity: Why Healthcare Marketers Need to Keep It Real

  Apr 19 2017 5:40 PM

  CMA is pleased to showcase, in partnership with Brightworks, a whitepaper exploring brand authenticity in a world of healthcare consumerization.

  Much has been said about the so-called “ … more

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