Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

• Incremental Innovation: Why You’ll Need to Open Up to Get There

  Aug 17 2017 12:55 PM

  CMA is pleased to showcase, in partnership with Brightworks, a whitepaper dedicated to strengthening the partnerships between healthcare marketers and their agencies, so both can enjoy& … more

• 2017 Retail Outlook - Holiday in July

  Jul 26 2017 3:33 PM

  CMA is pleased to showcase, in partnership with LoyaltyOne, a guide for retailers on how to optimize their customer journeys for the 2017 holiday retail season.

  With the average retailer earning 40 … more

• Attitudes and Behaviours on Health & Wellness

  Jul 19 2017 4:39 PM

  CMA is pleased to showcase, in partnership with Pearl Strategy and Innovation Design, key takeaways of the attitudes and behaviours within the health and wellness ecosystem.

  Health & … more

• The 2017 COLLOQUY Loyalty Census

  Jul 12 2017 4:00 PM

  CMA is pleased to showcase, in partnership with LoyaltyOne, an in-depth analysis of where loyalty is now and where it's headed.

  The COLLOQUY Loyalty Census, conducted on a biennial basis, is … more

• Canadian Multi-Platform Landscape

  Jun 16 2017 1:12 PM

  CMA is pleased to showcase, in partnership with comScore, a whitepaper on digital trends in Canada and how they will influence the future of the Canadian marketing landscape.

  This annual landmark … more

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