Reports & Articles
Reports & Articles
Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.
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Digital Video: The Essentials
CMA is pleased to showcase, in partnership with St. Joseph Communications, a whitepaper showcasing the latest insights on digital video and how to effectively utilize digital video to … more
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Canadians listen to more radio than we think
CMA is pleased to showcase, in partnership with RadioConnects, insights on a recent Ipsos Ad Nation Study on industry assumptions and Canadian consumer behaviour when listening to radio.
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Infographic: Millennials Love AM/FM Radio
CMA is pleased to showcase, in partnership with RadioConnects, an infographic exploring how Millennials engage with AM/FM radio as an audio platform as their behaviours change with evolving life … more
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Infographic: Consumption Trends in Canada
CMA is pleased to showcase, in partnership with Ipsos, an infographic showcasing insights gleaned from CHATS, Ipsos' annual study of Canadian Consumption Habits and Attitudinal Trends.
As a business, … more
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Innovative Ideation: 3 Must-Ask Questions for Healthcare Marketers
CMA is pleased to showcase, in partnership with Brightworks, a whitepaper dedicated to providing healthcare marketers new ways of thinking about their digital tactics.
This whitepaper … more