Reports & Articles

Reports & Articles

Marketing Intel.  Trust insights and intel to help grow your business

Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

  • 2017 Retail Outlook - Holiday in July

    CMA is pleased to showcase, in partnership with LoyaltyOne, a guide for retailers on how to optimize their customer journeys for the 2017 holiday retail season.

    With the average retailer earning 40 … more

  • Attitudes and Behaviours on Health & Wellness

    CMA is pleased to showcase, in partnership with Pearl Strategy and Innovation Design, key takeaways of the attitudes and behaviours within the health and wellness ecosystem.

    Health & … more

  • The 2017 COLLOQUY Loyalty Census

    CMA is pleased to showcase, in partnership with LoyaltyOne, an in-depth analysis of where loyalty is now and where it's headed.

    The COLLOQUY Loyalty Census, conducted on a biennial basis, is … more

  • Canadian Multi-Platform Landscape

    CMA is pleased to showcase, in partnership with comScore, a whitepaper on digital trends in Canada and how they will influence the future of the Canadian marketing landscape.

    This annual landmark … more