Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

• Top Canadian Advertisers of the Quarter (Q1) - Finance

  May 10 2017 4:42 PM

  CMA is pleased to showcase, in partnership with comScore Canada, a list of the top 10 Canadian advertisers of the quarter. The source of the data is from comScore Ad Metrix, Canada for the period … more

• Bill 47, Protecting Rewards Points Act— Assessment & Position Report

  Apr 26 2017 4:10 PM

  CMA is pleased to showcase, in partnership with Bond Brand Loyalty, an assessment and position report discussing the implications of the Bill 47 legislation on Members of loyalty programs. Several … more

• Brand Authenticity: Why Healthcare Marketers Need to Keep It Real

  Apr 19 2017 5:40 PM

  CMA is pleased to showcase, in partnership with Brightworks, a whitepaper exploring brand authenticity in a world of healthcare consumerization.

  Much has been said about the so-called “ … more

• Debunking the Millennial Myth: Data Over Demographics

  Apr 12 2017 4:58 PM

  CMA is pleased to showcase, in partnership with LoyaltyOne, in-depth insights into how Millennial myths are debunked and what shopper segments are vital for marketers.

  No matter where we turn, … more

• PepsiCo Test Cinemagraphs in Facebook Ads

  Apr 5 2017 2:47 PM

   

  CMA is pleased to showcase, in partnership with Flixel, a case study on how how PepsiCo put a twist on their strategy with cinemagraphs for Facebook advertising.

  Given their … more

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