Reports & Articles

Reports & Articles

Marketing Intel.  Trust insights and intel to help grow your business

Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

  • Digital Video: The Essentials

    CMA is pleased to showcase, in partnership with St. Joseph Communications, a whitepaper showcasing the latest insights on digital video and how to effectively utilize digital video to … more

  • Canadians listen to more radio than we think

    CMA is pleased to showcase, in partnership with RadioConnects, insights on a recent Ipsos Ad Nation Study on industry assumptions and Canadian consumer behaviour when listening to radio.

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  • Infographic: Millennials Love AM/FM Radio

    CMA is pleased to showcase, in partnership with RadioConnects, an infographic exploring how Millennials engage with AM/FM radio as an audio platform as their behaviours change with evolving life … more

  • Infographic: Consumption Trends in Canada

    CMA is pleased to showcase, in partnership with Ipsos, an infographic showcasing insights gleaned from CHATS, Ipsos' annual study of Canadian Consumption Habits and Attitudinal Trends.

    As a business, … more