1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth

1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth

Executive Summary

With today’s explosive growth in technology, data and devices, organizations are looking to analytics and digital solutions to help drive top line revenue growth. To deliver on the promise of Big Data, CMOs + CIOs must join forces to collaborate on new technologies, tools, processes and skills. Success relies on mutually agreed upon priorities and jointly assigned funding for key initiatives. Accelerating the shared CMO/CIO agenda requires successful navigation through areas where responsibilities overlap and accountabilities blur.

The full CMA report, sponsored by IBM and prepared by The Conference Board of Canada, takes a closer look at the challenges facing CMOs and CIOs and their teams as they work to prioritize, implement and manage the technologies and processes required for success in the world of Big Data. Learn about the leading practices of select Canadian firms that are responding to the new business environment by making effective collaboration a top priority.

Register now to receive the full report, 1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth.

Tags: Analytics, Best Practices, Corporate Culture, Customer Insights, Integration, Innovation, Measurement, Research, ROI, Strategy, Technology