2017 Retail Outlook - Holiday in July

2017 Retail Outlook - Holiday in July

CMA is pleased to showcase, in partnership with LoyaltyOne, a guide for retailers on how to optimize their customer journeys for the 2017 holiday retail season.

With the average retailer earning 40% of their revenue during the holiday season, one thing is clear: brands can’t afford to take the holidays lightly.

The 2017 Holiday Retail Outlook is your guide to optimizing your customers’ journey this holiday season.


  • 80% of customers buy online and have gifts delivered
  • 84% of customers are influenced by family & friends more than just promotions
  • As competition gets tougher, brands need to uncover what their customers really need and want — beyond basic promotions — to make their holiday shopping experience the best it can be.

Alliance Data’s businesses have joined forces to provide retailers with rich insights, expert advice, and actionable recommendations. The 2017 Holiday Retail Outlook details the issues and influences affecting your brand as we head into the holiday season.

Tags: loyalty, retail, holiday, consumers, brands