Cultivating loyal donors is the foundation of building a sustainable non-profit. This white paper is inspired by leaders in non-profit thinking and focuses on research, current practices, experience and innovation. First, we discuss the principles of loyalty, and through case study examples, share how some of these principles have been put into practice.
Featured Case Studies:
- Canadian Association of Family Enterprise shares how the Association creates engagement with its members.
- LoyaltyOne stresses the need for analyzing data.
- cbm Canada explains how it is customizing communications to various segments.
- AIMIA offers a simple formula: Loyalty = Engagement + Recognition = Retention, along with what's important to make this happen.