Mobile’s Transformation of the Customer Shopping Journey

Mobile’s Transformation of the Customer Shopping Journey

Mobile's Transformation of the Customer Shopping JourneyThink Content, Connectivity and Context – the key elements that will drive invaluable mobile experiences and M-commerce. The evolution of the 'traditional purchasing path' to the 'mobile purchasing loop' allows marketers to influence the customer decision-making process through each stage of the 'loop': inspiration, discovery, search & research, fulfilment and post-purchase. This CMA white paper contends that by grounding your brand's mobile marketing strategy around the themes of content, connectivity and context, your customers' shopping experience will be transformed.

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Tags: Mobile, Retail, Customer Experience, Advertising, Digital, Best Practices, Research, Customer Service, Ecommerce, Integration, Loyalty, Strategy, Technology