State of the Mobile Nation

State of the Mobile Nation

CMA is pleased to showcase, in partnership with Addictive Mobility, a new whitepaper on the 2016 mobile advertising global outlook.

The purpose of this paper is to provide an unbiased and informative understanding of the digital media buying landscape with particular emphasis on the mobile advertising space. While the future of digital advertising remains to be seen, a critical analysis is applied to predict future trends and place recommendations around how to combat key industry challenges.

Key Takeaways:

  • Traditional Media and Creative Agencies need to evolve in order to remain a valued partner to advertisers

  • With the rise of ad blocking, digital audiences have spoken loud and clear, marketing content must be relevant and engaging

  • The smartphone has evolved far beyond the usage and engagement ever anticipated. Advertising through this channel must take into account how to best engage audiences