CMA is pleased to showcase, in partnership with Bond Brand Loyalty, a new whitepaper reveals the quickening pace of the change brands, marketers, and loyalty program operators face, as consumers – for those who self-identify as Members – expect more in exchange for their loyalty. Please note for the full content in this complimentary whitepaper, some basic information must be shared prior to download.
The 2016 Bond Loyalty Report study was conducted in January of 2016. A sample of nearly 12,000 U.S. and over 7,000 Canadian consumers participated in this study through an online survey.
The report explores year-over-year changes in consumer attitudes and behaviours to uncover insights on loyalty initiatives, brands, and over 280 Programs in industries such as retail, consumer packaged goods, financial services, travel, hospitality, entertainment, and dining. The report covers 58 dimensions of loyalty Program performance including Program mechanics, communications, regards, needs fulfillment, loyalty emotional and behavioural outcomes, and brand alignment.