The CIO-CMO Partnership – An Executive Discussion

The CIO-CMO Partnership – An Executive Discussion

The CIO-CMO Partnership – An Executive Discussion

CMO and CIO level executives at fourteen Canadian organizations pick-up on the discussion of CMO & CIO collaboration, first explored in a CMA study, 1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth sponsored by IBM. Over the course of two executive roundtables held in November/December 2013, participants shared their views on areas such as business priorities, "big data" in a marketing context, the extent to which analytics is the basis for omni-channel marketing, and "who owns what" (i.e., roles and responsibilities) in the organization. Takeaways at the conclusion highlight some challenges, but more importantly, what these collaborative systems can achieve.

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Tags: Analytics, Best Practices, Corporate Culture, Customer Insights, Digital, Integration, Measurement, Strategy, Technology