2017 Top 5 Picks

  • Top 2017 Trends in Programmatic Ad Spending

    Top 2017 Trends in Programmatic Ad Spending

    This latest blog post by Varick Media Management tracks where marketers placed the dollars in their ad spend budget throughout 2016. From mobile use to … more

  • CASL: Prepare for Private Right of Action in July

    CASL: Prepare for Private Right of Action in July

    With Private Right of Action (PRA) coming July 1, customers who receive commercial electronic messages without consent can seek legal action against … more

  • Target the (Whole) Market to Grow Your Brands

    Target the (Whole) Market to Grow Your Brands

    These latest findings extensively review global marketing data to determine how brands can grow their market share. The research drew two conclusions: … more

  • The Trump Effect on Canadian Marketing

    The Trump Effect on Canadian Marketing

    With Trump’s inauguration just hours away, find out how U.S. politics can heavily impact Canadian marketers. From trade and commerce to privacy and cyber … more

  • Facebook Aims to Promote Better Journalism

    Facebook Aims to Promote Better Journalism

    A newly-launched Facebook Journalism Project was announced this week. After a year of fake news controversies, the social media platform wants to … more

  • How We Can Close Advertising’s Biggest Gap

    How We Can Close Advertising’s Biggest Gap

    The advertising industry is closing in on UX, audience experience and creativity. However, it’s missing a key component: empathy. Discover how … more