Growing Ethnocultural Diversity: Opportunity and Challenge to Marketers
Statistics Canada has just released new results on immigration and ethnocultural diversity from the 2016 Census. With the number of immigrants and visible minorities higher than ever, discover the challenges and opportunities for marketers to recognize, adapt and leverage these changes.
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Connecting for Action: Neuromarketing Research
This latest whitepaper is a Neuromarketing look at how direct mail works with digital advertising in integrated campaigns to optimized consumer attention, emotional engagement and brand recall. Find out how the right sequences and combinations can amplify your marketing mix’s impact.
Download the whitepaper
Chartered Marketer Designation: CMA President & CEO's Message
Hear from John Wiltshire, the Canadian Marketing Association's President & CEO on the new Chartered Marketer designation. The designation recognizes the top marketing talent in Canada, allowing you to commit to your professional growth, manage your skill development and invest in your career.
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New Regulations for Loyalty Programs Released in Ontario
After a round of consultations with CMA and other stakeholders this past spring, the Government has published new reward points regulations, aiming for a balanced approach that will protect both reward programs and consumers. The new rules will take effect on January 1, 2018.
View the new rules
CMA Discusses the Future of Marketing in Canada at the World Marketing Summit
On November 15, CMA is hosting a panel on the future of marketing in Canada at the World Marketing Summit. Moderated by CMA’s President & CEO, the panel features Sabrina Geremia, Country Director of Google, Chris Stamper, VP – Metro East at TD, and Tony Johnstone, Chief Brand Officer at DDB.
Learn more on the CMA Blog